Holdcom’s team of professional script writers, audio producers, and veteran voice talents customize and convey your on hold message, effectively promoting your value proposition and key initiatives. From branding to providing customer assistance, we are committed to producing more than just great sounding audio – we are dedicated to designing and aligning content with your image and marketing goals, while creating a positive customer experience. The value of a professional Message on Hold lies not only in quality, but in content.
Communicate with our team to tell us a little bit about your business and goals. Our talented writers will create the script that is right for you. Only after you approve the script it will recorded by the voice talent of your choice.
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Hold Music: Plays for the other party when you place the call on hold.This applies when you are using the desktop client, mobile app, or a desk phone provisioned by your admin. Note: This setting doesn't apply to parked calls.Parked calls are placed on hold but the call participant on hold will hear the default Zoom hold music.
Messages on Hold – continuous loop of music and messaging that plays as callers wait to speak to a business representative. Messages On Hold present a mix of marketing messages and customer service information that is mixed with music to play in a loop for callers waiting on hold.
These examples demonstrate how on-hold messages can offer vital information in an emergent situation such as how you will communicate with their pet’s primary care veterinarian, what constitutes an emergency, payment options, and build pet-owner loyalty. Toll Free: 877-516-8220 Local: 714-202-5111 Fax: 888-630-1944 Email: [email protected]
The music in our on hold music section is pre-licensed, which means we can mix it with your on-hold messages without charging an additional music license. Also, this smaller selection of music is not in a PRO such as ASCAP, BMI, PRS etc. so you won't have to pay these agencies a fee for playing music on hold. You can use music from our library if you wish but there will be an additional license cost and not all of it is PRO free.
Often, it’s a good idea to precede the message with a bright alert sound effect to grab snoozing customer attention:
DO: Listen to your music on hold right through once you’ve put it live to check the quality
Informational message on hold sections make user of wait time by providing the caller with product, service or support information. This is a good opportunity to cross sell items to the caller that they may be interested in, provide detailed location descriptions and general business background information.
Record and play the message while the caller is waiting to be connected. An excellent way to professionally introduce your business to the callers and set it apart from the competitors.
5. TO SOUND UP-TO-DATE. Adding seasonal, holiday, or other temporary messages such a facility closures or construction notification to Message-On-Hold features helps make your business communicative, attentive, and that ever important quality of being “personable”.
This is an easy and effective way to improve your business image while providing greater value to the 85% of callers who prefer an on hold service with commercials over silence.
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Having an on hold message or on hold recordings for your business makes all the difference. Recent research shows that promoting your business’ services, or educating your customers through an on hold message not only improves the customer experience – but increases the likelihood of a prospect becoming a customer. We’ve been helping businesses for years to improve their telephonic marketing through well crafted on hold messages.
Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!
In short, no. Music played to callers on hold must be licensed for this type of use. By playing unlicensed music, legal action can be taken against your business. The music in Holdcom’s vast library is fully licensed for Message on Hold usage.
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