Even if you’re business is not getting a high volume of inbound calls, if you transfer ANY calls or ever put customers on hold, even for just 10-15 seconds. Always use that time to give the customer another reason to think positively about your business.
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If you have a bit of a budget you can hire a voice over (VO artist) or hire a specialized on hold messages service company. Depending on what your requirements the price may range between $50 – $60 and several hundreds dollars. Sometimes, for a little extra cost, the VO artists can also provide background music.
Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Informational message on hold sections make user of wait time by providing the caller with product, service or support information. This is a good opportunity to cross sell items to the caller that they may be interested in, provide detailed location descriptions and general business background information.
Every call should go on-hold while being transferred. Studio 52 is a pioneer in production of Telephone Hold Messages that helps our clients to inform, educate, advertise and entertain their callers with latest information, production knowledge, exciting offers or to put simple seasons greetings on the phone and transform this dead time into great opportunity! Studio 52 has produced Telephone Hold Messages for more than 2000 clients around the region and numbers are still growing!
Free Music On Hold. Here you can download some free music files to test out if your hold equipment is compatible with our music files. These samples are only a short version of each track, you can buy the full length files from the genre list on the left.
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2. If the hold is more that a couple of minutes make sure to thank customers for their time. Apologize for delays if hold time is significant.
“Did you know?...as well as providing top quality on hold messages, Media Music Now has a library of around 4000 hand-selected quality tracks of royalty free music; can provide custom written music from a choice of composers; offers professional voice-overs and a whole range of audio editing services including podcast and audio book production”
Music on hold is available so that when callers are on hold, they have a pleasant atmosphere and have some strategic patience whilst we try to use the call answering service via VoIP Business. VoIP Business has a sound library that allows each individual line and extension in our office phone system to be customised.
A hold messaging system provides a better calling experience from start to finish as you can also integrate VoIP Phone Solutions into your system. This routes calls to off-site locations and expands your ability to answer calls in a timely fashion and communicate with customers even if you are out of the store or office.
Having ringback and on-hold music really gives your company a professional appearance. On-hold music has always been one of the features associated with the “Fortune 500” companies that VoIP subscribers have access to, and at a fraction of the cost. Having the right connect music makes a great first impression on customers.
The difference between writing a script and writing for print is that scripts must be written for the ear and written for effective delivery by voice talent. It must be written in a conversational tone. When you create a script that’s listenable, your callers will better understand your business.
But, if you stay on brand, people will feel safe and understood. They’ll feel confident that they know what the company is all about, and that will make them easier to work with.
888-466-4653On-Hold Marketing produces effective hold line messages, music & phone greetings customized for your telephone system. Contact us today at 888-466-4653.
On hold music & message on hold recording services available to businesses across Australia. Our on hold message recording uses the latest high quality recording equipment and editing techniques. We optimise our digital music on hold for phone transmission to ensure that callers receive a quality performance – our aim is to produce on hold messages and on hold music that keeps your waiting callers happy and holds their attention.