To learn more about messaging on hold visit our website page here or call one of our team on 0121 716 8888. We’re also available by email at [email protected]
In 1962, inventor and entrepreneur Alfred Levy found a loose wire touching a metal girder at his factory. It amplified the broadcast signal from the radio station next door and transmitted the audio through the loose wire to calls on hold. Four years later he patented his work, and music on hold was born.
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Promote your business to the callers while they're on hold. Inform them of your range of products and services, their benefits and how they can help them. Or just re-enforce your branding with some pleasant background music.
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Message On Hold is the most effective marketing tool for promoting your business to prospects, while providing customer service information to your customer base. Variously labeled as telephone on hold messaging, phone hold music, marketing message, telephone on hold message, on hold communication, on hold marketing, or another 50 variations, the programming you play to callers on hold is an essential communication tool. Think about it: who is more captive than a caller on hold?
Engage, attract and appeal to your callers while promoting your business and reinforcing your brand.
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Picking the appropriate hold music is crucial. After all, there’s a reason elevator music is a running joke. We know that waiting is annoying and that music influences mood. Don’t just queue up some Mozart and call it a day; do strategize your musical picks.
"The On Hold Marketing scripts BusinessVoice creates are not only funny, but also informative. They provide valuable information about specific aspects of my operation that some may not be aware of. In the 15+ years I’ve been in business, this is by far the best marketing money I have spent." - Steve Eaton / Med-Line Express Services (Hear a sample)
We provide a diverse selection of voice artists and licensed music offering a variety of tempos, range, and styles to reflect your unique image. Our team seamlessly blends creative writing, voice, and musical genre to create customized recordings designed to inform, educate, and motivate your important captive on hold listeners.
One that makes time not seem like a constraint, one that has a mix on hold music and voice messaging sprinkled across.
When you begin to consider what callers on hold should hear while they wait, be sure to focus on your callers and their needs. Think about: Why are they calling? What would keep them interested and even inspired? Remember, on hold messages shouldn’t be a hard sell, but rather a soft sell or conversation with people who have reached out to you, and are in an excellent position to make buying decisions based on what they hear while on hold.
"As a long-time client of BusinessVoice, we love the laughs they have provided to our customers over the years through their creative On Hold [Marketing] scripts." - Rebecca Conrad / Binkelman Corporation (Hear a sample)
Welcome messages -introduce your business and represent it in a positive, and professional mannerCall menu option – ensure that your callers are directed to where they need to be quicklyOn hold messages – promote your business and brandOn hold music – an extensive library of royalty-free music, different styles and genresVoiceovers – choice of female and male with a wide range of stylesOut-of-hours message – when your business is closed, why not let them know when you will be open and suggest a website visit?Script writing – several different script ideas to help you create your bespoke messages
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You’ve dedicated your practice to caring for felines, so we have dedicated messages tailored to the unique health needs of cats. Here you can showcase the special feline-focused products, services, and amenities your practice offers.
As an essential component of your marketing and customer service efforts, Message on Hold will reinforce your organization’s message in other mediums. Its effectiveness can be judged by satisfied callers, ready to do business. Often, our clients report that their Message on Hold programs informs their callers about products, services, or promotions that the callers were previously unaware of.