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It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.

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If you're not actively planning content for your on hold program, and, say, play the radio on hold, you're not controlling what you're playing on hold. You're at the whim of a Radio DJ or program manager, who might play music that's unappealing to your callers or who might be producing and playing ads for your competition.
There are many common myths and misunderstandings about music licensing. We’ve compiled a list to help you make the right decision about legally licensed music – click here to read more. .

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No one calls customer support to chit chat. They call because they have a problem and are likely irritated enough to get on the phone and ask about it. Odds are they’re not alone, so there’s a bit of a wait before your team can answer. If you were answering support calls, what would you want your frustrated customer listening to in the moments before you pick up?
"I just wanted to tell you that I stumbled onto your website for Humor On Hold™, and I listened to every recording. Your work is hilarious and it brightened my day. And who doesn't want a compliment from a random stranger on the Internet? So, thanks." - A.H.

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2) An experienced and reputable on-hold messaging provider uses a royalty-free music, or they should offer licensing as part of the price.
A hold messaging system provides a better calling experience from start to finish as you can also integrate VoIP Phone Solutions into your system. This routes calls to off-site locations and expands your ability to answer calls in a timely fashion and communicate with customers even if you are out of the store or office.

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Image from http://www.smartonhold.com.au/messages-on-hold/messages-on-hold-system/ BusinessFirstFamily.com. Copyright 2020. All Rights Reserved. Use website at your own risk.

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We have a few examples below we’d like to share so you can customize your on hold messages based on your needs and industry:

  • how do you write a business anniversary message

    It’s important to ensure the content is informative and relevant to the caller. And the rule ‘less is more’ very much applies to writing for the ear. It’s important to keep the sentences short and to the point. A popular way to get a message across is follow this structure: Introduce the topic in the first sentence e.g. Did you know that BusinessCo now offers no contract plans for hosted PBX and business VoIP? Explain how the information will benefit the caller in the second sentence e.g. And that means complete flexibility for your business and no long-term commitments. Wrap up with a call to action in the third sentence e.g. To find out more, visit our website businesspbx.com.au or speak to one of our Business Consultants when you come off hold.

    Satellite Download – A great solution if you already have our music service or if you are looking to add both.
    Most business-class phone systems come with a library of pre-recorded on-hold messages or music for you to choose from. They also typically allow you to upload your own, giving you the opportunity to customize your callers’ experience while they wait.

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    Typically, if you what to use copyrighted music in your project, you must obtain two licenses - a Sync (Synchronization) license from the publisher and a Master license from the recording label.

    At Killerspots, we allow you to create completely customizable greetings and messages. All you have to do is let us know which music or message you’d like to play! From there, we’ll record it and get it hooked up to your phone line so that you can start taking advantage of your customer wait time.
    Help educate your clients about your practice’s philosophy of care including industry-wide initiatives like Fear Free certification and AAHA accreditation. These types of messages can help set your practice apart from other clinics and builds client loyalty.

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    At Professional Voice Greetings we are happy to provide on-hold messaging starting from just $38.98 ($34.99 base price + $3.99 for the on-hold messaging option). Purchase by going to the Voice Samples page, select a voice, add background music if you wish, and write your script. Then, during the checkout process, be sure to select the button that asks if you are buying on-hold messaging.

    3.) В настоящее время все сотрудники по-прежнему заняты. Мы бы очень хотели, чтобы вас соединили как можно скорее. Вы уже посещали наш веб-сайт www.johndoe.de? Там вы можете найти обзор наших услуг и продукции. Ваш звонок очень важен для нас, и мы относимся с вниманием к нашим клиентам. К сожалению, все линии по-прежнему заняты, пожалуйста, ожидайте.
    2.) Só um momento, por favor, vamos lhe atender em breve. Você já visitou o nosso site www.johndoe.com? Você pode encontrar informações interessantes sobre a nossa empresa por lá. Você também pode enviar um e-mail para [email protected]. Um momento por favor. Nós te atenderemos em breve.

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    Website: https://www.amazon.com/Grace-Digital-Message-Player-GDI-USBM10/dp/B005VDUBS2

    Until recently, it has not been possible to have cell phone music on hold and most people assume it is impossible to have any audio on hold, since there is no “hold button” on a cell phone. However, now there is a way to provide music on hold or messages on hold on your smart phone using the RingCentral virtual PBX service app.
    The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.

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Listen to samples from our talent and choose the voice that appeals more to your brand. In addition to on hold messages our voice talent can also record voicemail greetings, radio commercials, video presentations and more.

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Manage the expectations by reminding your clients that the customer agent will speak with them as soon as possible and the wait is almost over.

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