Even if your wait time is short, don’t discount the power of hold music. OnSIP’s average wait time averaged 18 seconds last month, which is just long enough for the caller to notice that the instrumental music is pleasant, with enough character to prevent boredom, before our team picks up. When that’s the last thought in your caller’s head before speaking with your business, it’s likely to be a more pleasant conversation than it might have been otherwise.
Create a professional image, promote your business and hold your callers attention

You’ll notice that there’s not too much of a difference between the track when played at CD quality and over the phone. All the instruments can still be heard clearly, and the same techniques I used to introduce clipping on the other two tracks had no effect (I could have kept amplifying the track until it did, but it proved the point). And because it’s fairly bland and inoffensive, you’re not going to upset anyone too much if it’s not their cup of tea.
“At Page, Smith & Douglas, we pride ourselves on both our extensive knowledge of tax law and our dedication to superior customer service. We understand that tax problems can be intimidating, so we have a completely open door policy for our clients to come meet with their attorney in our office or contact them anytime by phone or email…”