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Whether you use the best hold music in the world or a simple repeating jingle, hold music is worth using for one reason. Customer retention. USA Business Telephone Today held a study of 30,000 callers.They placed each on hold for one minute, but split the callers into three groups and used different hold techniques on each before measuring the results.

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Welcome to Business 1300 where our mission is to make your business even more outstanding. To better assist us in transferring the call to the appropriate person please select from one of the following options: Press one for Sales, two for Customer Service, and three for Reception. Promote your website and social media accounts. Sell additional products or services to already interested prospects. Answer FAQs Keep callers entertained while waiting. Supply important customer service information.
Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back. .

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No list of top 10 “on hold” songs would be complete without an appearance by one of Motown’s finest groups. You may find that moment when you are taken off hold to be a “miracle” of sorts, depending on how long you are kept waiting.
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Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
800-335-0228Our Message On Hold players work with any phone system and provide your customers with both music and promotional messages that can help sell your products or services. Find out why Premier is the number one selling Message on Hold system in the world. Call us at 800-335-0228.

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So how do you choose the right hold music? Start with what’s appropriate for your business. A funeral home wouldn’t blast the Bee Gees. A sports arena isn’t going to stream some easy listening to the fans. Know your audience, understand their mind space, and pick your music accordingly.

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Here’s an example of some royalty-free music that we use both at CD quality and hold music quality.

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    This plays immediately after the initial greeting message. If all agents continue to remain busy, the caller will continue to hear the On Hold Music, which can be either music or a message. Click Create Call Queue or click Edit (pencil icon) to the right of the queue you wish to select. Select Change under Hold Music. Enter the Name and the Phone Number or Extension you wish to record your initial greeting on. Click Call Now and follow the instructions.

    Great and efficient service from Onhold, highly recommend for their excellent voice call services.
    A customer on hold represents a great opportunity to advertise services and products. If your system isn’t, you’re missing out on the one in five callers who make a purchase based on commercials heard on hold. Since 1999, The Killerspots Agency has been known for its award-winning creative production styles. On-time deliveries and

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    You’ve dedicated your practice to caring for felines, so we have dedicated messages tailored to the unique health needs of cats. Here you can showcase the special feline-focused products, services, and amenities your practice offers.

    At Killerspots, we allow you to create completely customizable greetings and messages. All you have to do is let us know which music or message you’d like to play! From there, we’ll record it and get it hooked up to your phone line so that you can start taking advantage of your customer wait time.
    Website: https://www.onhold.com/blog/easily-upload-onholdcom-custom-music-on-hold-marketing-for-your-net2phone-voip-system1916968

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    Phones Meridian M9417 CW Meridian M9316 CW Meridian M9216 Meridian 9110 Meridian 9116LP Meridian 9120 Vista 9009 Meridian 8009 Meridian 8004 Venture 3

    On hold messages have been around for quite some time. Today, they have become even more useful to businesses in need of some communication organization. If you want customizable extensions, VoIP access and phone call analytics, you need to give on hold messaging a try.
    Has your business experienced changes since the COVID-19 Emergency? New hours, special handing of customers, new procedures, etc.

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    Professional Audio Messages to Complete your Phone System. We specialise in audio marketing for telephone systems, both VOIP and traditional. Whether you are looking for music on hold or on hold messages, perhaps call menu options and out of hours too; we can take care of every part of the process for you.

    If your phone system(s) or VOiP solution has a built-in MOH player, we can format and deliver your audio file to provide optimum performance. If you are using Cisco, Avaya, NEC, Samsung, or virtually any available system, we’ll determine and deliver exactly what you require.
    Hold music keeps your callers distracted from the wait, although it should not be considered a fix for long queue times.

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Has your business experienced changes since the COVID-19 Emergency? New hours, special handing of customers, new procedures, etc.

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A fantastic service provided, prompt communication and a great end result. Daniel makes it extremely easy to make changes and goes out of his way to provide outstanding customer service. Would definitely recommend this company. 10 months ago

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Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.

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