24% said that on hold messaging had been directly responsible for sales (54% were unsure as they do not track this kind of information)
For example, if you have the same people calling multiple times a week and being put on hold for long periods of time, it might be useful to update your messaging more frequently so they are getting value out of the time they are spending on hold. The more specific and targeted your voice messages are, the more impactful and successful they’ll be as a marketing tool.
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Of those businesses that responded, 85% would recommend on hold messaging and believe it's a useful marketing tool that adds value to the business. They rated on hold marketing as effective as Internet, TV/Radio, Direct Mail, and Print marketing.
source: What is a free app to install on android phones to play music for caller to hear while waiting for call to be answered?
Need a new telephone on-hold message to reflect changes? How about an updated IVR/PBX Professionally recorded message/greeting for your telephone system?
Popular and effective scripted announcements can include information on business hours, location, directions, promotional services or sales, and any other relevant customer service related message. Music, marketing messages, and interactive customer response features (i.e. customer satisfaction surveys) can be catered to captivate and engage your customer while they wait.
Website: https://www.opisit.com/wp-content/uploads/2019/03/How-to-use-your-new-phone-solution_v0.8.pdf
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2. OMG. 3. Mood Media. 4. On Hold Messaging Direct. 5. The Original On Hold. Many cloud phone systems provide the option to record your …
Website: https://www.phone.com/5-tips-using-hold-music-entertain-waiting-callers/
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A lot of on-hold music is just wrong for the phone. It’s too pitchy, the tempo’s all wrong and half the time it’s too loud. If your callers can barely keep the phone up to their ear, they’re not going to stay on the line for very long. This is why we offer a collection of royalty-free music channels with every account, ensuring that you
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“The on hold messaging for Discount Parts Exchange has a great mix of humor and relevant information. The voice talent is excellent and seems to be a great fit for their target audience.” - Mike Kurtz / On Hold Messaging Association's MARCE Awards Judge
5) Should you opt to write your own on-hold script to make it sound more personal, don’t forget to read it aloud yourself to see your long your message breaks. An experienced and reputable provider should include the creative copy-writing as part of the package.
Have you really taken the time to think about what your customers are listening to On Hold, and how it’ll affect your business? Messages On Hold will help you Sound Better and Sell More.