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-Callers stay on the line up to 25% longer when provided with On Hold Messaging versus “dead air” or “background music,” and up to 17% longer than radio.
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When your company phone rings that caller becomes a prospect. That brief time, spent on hold, can be an extremely powerful marketing tool; and the difference between gaining a client and losing a client. Our approach to on-hold messages is simple: Combine a captive audience with skillfully crafted ads, the right audio image and real marketing objectives and you'll hit a home run every time!
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Promote your business to the callers while they're on hold. Inform them of your range of products and services, their benefits and how they can help them. Or just re-enforce your branding with some pleasant background music.
Hold music gained mainstream popularity in the early aughts. As cell phone customization became more of a focus, ringback tones gained popularity. People carefully chose the song to play in lieu of ringtones for incoming calls. It was a chance to control the call experience and showcase your personality before you even said hello. By the time the first US national carrier offered ringback tones in 2004, it was a multibillion-dollar industry. Hold music keeps your callers distracted from the wait. Why Use Hold Music at All?
“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
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Although most clients select just one voice talent to read their entire script, some choose two voices for a more interesting finished product. The most common choice is to have both a male and female read the script in an alternating format.
So while this loss of quality is fine for regular conversations where it's just people speaking, if you're planning on piping music down the telephone line, you need to remember that the audio quality will, at best, be around 24 times worse than what you'd hear on a CD.
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Physical media MOH methods provide quality control with prerecorded and licensed CDs, although some units still use cassettes. CDs are designed with or without voice-overs. Brief voice-overs, such as "Calls will be answered in the order that they were received", or "Please hold, your call is important to us," are basic examples. However, many vendors suggest more customized messages.
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When callers are put on hold, music is played over the phone while they are waiting. You can upload your own music file to play, or several music files to rotate. If you do not upload your own files, callers will hear the music that is set by default. - Supported audio formats include: .WAV, .MP3 and .OGG; file size should not exceed 16 MB.
Avoid using ‘please’ more than once, it gets wordy and redundant. The goal is to keep the content as concise as possible, moving callers quickly and seamlessly through the options.
A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
Often, it’s a good idea to precede the message with a bright alert sound effect to grab snoozing customer attention: