Our blog post - how to choose the best voice for on-hold marketing has some crucial information you should consider before selecting a voice-over talent for your on-hold messages.
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On hold messages are a marketing tactic used by businesses and organizations to deliver information to their callers who are on hold. Although it was invented in the 1960s, this technology is still very useful today. If you are a business owner interested in utilizing this marketing tool, you may be interested to learn about the many features it has to offer. On hold messaging provides a variety of technology features that you can use to your advantage. Keep reading below to find out how they can work for your business.
Business Intro – quick intro announcement heard by the caller before they speak with a business representative. Usually quite short and welcoming, introducing the business to the caller.
We provide bespoke on hold messages, more and more business is conducted over the phone all the time so it’s important you’re presented in the most professional and courteous manner possible. You should never consider putting a caller on hold as a bad move. This is your opportunity to continue informing your caller of important and interesting information about your business. 94% of marketing budgets are spent on attaining calls 88% of callers prefer on hold messages to any other option 70% of callers hang up after 30 seconds of silence 34% of callers who hang up due to silence will not call back 25% of callers stay longer due to on hold messaging 20% of businesses sales increased with on hold messages
2) An experienced and reputable on-hold messaging provider uses a royalty-free music, or they should offer licensing as part of the price.
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"As a long-time client of BusinessVoice, we love the laughs they have provided to our customers over the years through their creative On Hold [Marketing] scripts." - Rebecca Conrad / Binkelman Corporation (Hear a sample)
2. If the hold is more that a couple of minutes make sure to thank customers for their time. Apologize for delays if hold time is significant.
11 On Hold Message Script Ideas. The main focus of your on hold messaging is to relay information that would be helpful to people wishing to use your services, buy your products or visit your shop, store or showroom. Feel free to use the template messages for your on hold messages or just to get ideas. Just replace [the words in brackets] with
The VTech 4-Line Small Business System Main Console (CM18445), works with the Easy On Hold® 2 Channel Business Audio System, allowing streaming music and messages on hold that sound just like a major call center. This VTech phone has a place to plug in our message on hold player device, so callers will hear your messages while they wait on hold.
“We have people call us back and ask us to be put on hold because they want to share it with their friends. We love the humorous approach.” - Susan Penman / Town and Country Hotel San Diego (Hear a sample)
You call into a business. While you wait to get to the right person, you listen to music, information about the company and its promotions, or maybe even a recording that reminds you that your call is important to them.
“I received my recording the next day, and was extremely impressed by the quality, not to mention the price." Madeleine Levy, theholidaymatchmaker
Your auto attendant says a lot about your company! We’ll help bring a friendly and approachable tone to your brand. Choose from a wide variety of voices and music to suit your company’s image. We can also provide your brand with multiple languages and accents.
How to Format Your On Hold Script. For an average IVR phone system where customers are on hold for 1-3 minutes, it’s wise to have at least two courtesy messages and two marketing messages, with each message timing out to precisely 30 seconds (:30). Hold music should play in between the messages for 30 seconds (:30).
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