Music – during voice over messages, the music will be slightly raised in volume. It is important to select a piece of music that compliments your brand.
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On-hold messaging is also great time to encourage consumers to spend. For example, you can offer customers who spend more than $99 free shipping, customers who order 3 items a 4th item free, etc. Think “upsell” with your ads on hold – you’ve got the customer on the line patiently waiting to (hopefully) spend money.
Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
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Probably a lot less than you think! There are variety of affordable on hold message plans & pricing, and typically a small monthly fee starting at around $59 can be all it takes to get a professional sound for your brand, enhance the caller on hold experience and drive revenues.
Very helpful, prompt and friendly service made it very easy to set up messages on hold.
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Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time …
"That self-awareness came from wanting to experiment with this genre of hold music, that I'm not even really sure is a thing," Cornell said.
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