This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
On hold messages and ads are growing in popularity, but there are still plenty of businesses in Australia that don’t realise that their phone is a marketing tool. Think about it – having professional and marketing-driven on hold messages is like having a really great salesperson on the phone with your customers every time they call.

THE PROBLEM...This unit has the same issue as the box we were using from the professional company. Sounds great when callers using lan line but horrible when customers calling from cell phones. Even with the the volume knob turned to maximum.
Best Value Messages On Hold In Australia. OWN your 45 second message onhold. Royalty free music track included. 1 Voice only (M or F) Add 1 x 30 second message for $50. Add extra voice for $90. Add After Hours Message for $50. Delivered for upload to your phone system as MP3 or WAV. $99.