Whether you use the best hold music in the world or a simple repeating jingle, hold music is worth using for one reason. Customer retention. USA Business Telephone Today held a study of 30,000 callers.They placed each on hold for one minute, but split the callers into three groups and used different hold techniques on each before measuring the results.
We have a few examples below we’d like to share so you can customize your on hold messages based on your needs and industry:
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Generic pop songs perform better than those with prosocial lyrics or instrumental music. It turns out people calling in with grievances don’t want to hear songs about helping the world, and stereotypical elevator music triggers anger when on hold for extended periods.
Website: https://www.onhold.com/blog/onholdcom-music-on-hold-messaging-for-esi-50-phone-systems
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The default LinkedPhone configuration will simply route calls to you and your users when customers call your business phone number. It’s easy to set up business hours, a welcome greeting, and voicemail greetings with a basic configuration.
We were amazed at how easy the process was! Took our phone system from ordinary to professional straight away.
Here’s an example of some royalty-free music that we use both at CD quality and hold music quality.
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Website: https://www.onholdinc.com/mohblog/step-by-step-guide-to-custom-on-hold-messages/
Professional phone messages and messages on hold When you call into a business the phone messages should reflect the professional business that you are calling. Phone Sound can record the ivr prompts , auto attendants, voicemails, after hours message and all telephone recordings and mix with entertaining on hold music to make sure your business
Instead of writing to inform people or to entertain them, you need to write your script as a way to create a conversation. You need to imagine what someone would say to another person and then put it on the page. Don’t be afraid if it feels like you’re talking to yourself — that just means you’re writing well.
“Providing information on hold results in a 40% increase in retention of callers on hold... a 15% increase in inquiries... and a 12% direct increase for products and services mentioned on hold.” – US West Communications Study
Sian and the team did a great job for us, super fast service and informative throughout the process!
Super helpful service when I ordered the wrong headset, Jo was super helpful in recommending one with a USB drive and replacing the one I ordered. Highly recommend this company for their customer service. I wish more companies were like this. 😀
Choose on hold music that suits your business or utilise customer waiting time with tailored advertising solutions. Your business’ on hold communications could be helping you sell or educate callers to the services and products you provide. Invest in the professional on hold messaging services from us today. 70% of all calls are placed on hold. The average on hold time is a staggering 43+ seconds. 90% of new callers hang up after 40 seconds without a hold message. 34% of callers that hang up will not call back. Callers stay on the line up to 3 times longer because of our tailored messages.
On-hold messages let your customers know you haven't forgotten about them, and they are also a great advertising tool. While your customers are on hold you can tell them why your company is the best, or tell them about new product offerings. You pay only once for production, then the air time is free!