Hold music is part of a good customer service model, demonstrating to callers that you care about making their wait a positive experience. It boosts your professional image and increases credibility, particularly when using custom messages …
What sort of genre, tempo, or rhythm best exemplifies your brand? Lyrics or instrumental? Heavy bass or soft tones? Like ringback tones, this music is your caller’s introduction to your company. Make sure it’s on brand. A law firm probably doesn’t want the latest dance floor bass drop. A music agency, on the other hand, might want to feature some of their top artists and latest hits. Don’t take this to mean that traditionally serious industries can’t flex their personality—just acknowledge what’s appropriate in your domain.
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Let’s drop some jargon: Caller retention. Customer satisfaction. Reducing churn. If you care about any of these, hold music should matter to you. Music affects mood. It can even have an effect on purchasing and decision-making behavior. Skip the sponsored Instagram posts of avocado toast; hold music is a bonafide influencer!
Recording services can provide a dramatic improvement to your company image by offering your callers on hold messages that convey important facts about your business, including operating hours and featured products. Using on hold messages gives businesses in right throughout Australia a valuable opportunity to communicate with clients and has the added benefit of reducing dropped call rates.
"24 YEARS is definitely a long term business relationship, and we're honored that Ayers Animal Hospital in Huntington, West Virginia has chosen On Hold Advantage [AyerPlay] to be their on hold message provider since March 1990!"
Record a Professional Phone Message and Promote Your Business Brand Every Time Someone Calls On Hold Messages for Business from $39 Choice of Tones. Male or Female Voice Phone Recordings.
4. Waiting Message. What callers hear when they enter the waiting queue. Sample Scripts: “All of our agents are currently busy. Please hold and we will answer your call as soon as possible.”
Help yourself to the video samples below and the full productions at the bottom of the page, and then call +1 800.473.9005 or contact us for more details.
Oh, the waiting is the hardest part? Thanks Tom, we didn’t know that. Tell me, is water wet?
This customised messages is yours outright, you are not locked into a contract or ongoing payments, if you see your business wanting to change messages during the year ie: seasonal promotion or to keep your messages fresh or if you are relocating you can change out single segments without having to get a new message!
Create a professional image, promote your business and hold your callers attention
1. Start with a warm greeting. It’s only polite to say “Hello”. However, don’t forget to ask the caller to stay on the line and wait.
Whether it’s music, marketing messages, or a combination of both, the recording should be long enough so it doesn’t loop back to where they started when they were first put on hold. If you don’t typically have long wait times, this should be no problem. If calls get stacked up sometimes, you’ll want to make sure that the recording is at least as long as your typical wait time on a busy day.
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The primary feature of on hold messages is that they provide a way to keep customers informed about your business. Instead of silence or elevator music, businesses can use their hold time to provide hours of operation and other useful information to their callers. Additionally, the wait time may be used to promote new products for demand generation. This can be a great tool in up-selling and cross-selling items to consumers while they wait.
This is your opportunity to demonstrate professionalism and communicate directly to your caller. You should provide as many sections as required, depending on how long you expect the average caller to be on hold. Usually, 6-10 sections of dialogue are sufficient.
Make sure to check your phone system for any file requirements. The most common file format accepted is WAV. If you need to convert an audio file, you can use services like G711 or Audacity. Read More: 5 Ways to Get Customers to Love Your IVR Menu. How to choose the best hold music for your business. For telephone hold music, simple is best.