This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
Phone Download – The content is sent through your phone lines and loaded onto the equipment.

Of course you’ll wait. You don’t have a choice. While you are waiting, take the opportunity to wrap your phone in strips of masking tape to give it the look of Eddie Van Halen’s famous “Frankenstrat” guitar.
We provide bespoke on hold messages, more and more business is conducted over the phone all the time so it’s important you’re presented in the most professional and courteous manner possible. You should never consider putting a caller on hold as a bad move. This is your opportunity to continue informing your caller of important and interesting information about your business. 94% of marketing budgets are spent on attaining calls 88% of callers prefer on hold messages to any other option 70% of callers hang up after 30 seconds of silence 34% of callers who hang up due to silence will not call back 25% of callers stay longer due to on hold messaging 20% of businesses sales increased with on hold messages