Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images
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“Call center operators who picked up the phone reported feeling less emotionally exhausted when dealing with customers who heard standard pop music.” –Time, “Why Music on Hold Drives You Crazy”
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“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
Messages on hold have been great from the very start, Professional and very friendly staff. Highly recommend. 1 years ago
We have a few examples below we’d like to share so you can customize your on hold messages based on your needs and industry:
A computer virus can wreak havoc on your system and seriously disrupt your business’s operations. Are you equipped with the right tools to guard your organization’s technology infrastructure against intrusions? Most people are familiar with computers these days, but keeping up with ever changing network environments can be a full time job. Let us put our expertise to work for you, and keep your vital information secure 24/7. Ask for more details when we return to the line.
Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
Did you know that U.S. News & World Report consistently ranks many of our locations among the top performing in the region? Our mission is to provide the full spectrum of life-enhancing care and services to create and sustain healthy, vibrant communities.
“Evolved Sound’s phone on hold solutions will exclude your business from paying any licence fees to any regulatory or governing body, resulting in significant yearly savings, particularly when multiple lines exist.” Finished telephone on hold messages are mixed with complimentary music and finalised for best playback quality to callers.
For the average 4-minute on hold message, we recommend no more than 2 music tracks. Having too much variation in music can distract your audience. Longer programs can accommodate more music themes. To sample our music, please visit our production music library.
“The human brain reacts differently to different types of music, eliciting very specific emotional, physical, and behavioral responses, almost as if music were a map, communicating emotions to a brain even better than words. As in conversation, different inputs stimulate nearly all of the brain.”
On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.
Super helpful service when I ordered the wrong headset, Jo was super helpful in recommending one with a USB drive and replacing the one I ordered. Highly recommend this company for their customer service. I wish more companies were like this. 😀
No one calls customer support to chit chat. They call because they have a problem and are likely irritated enough to get on the phone and ask about it. Odds are they’re not alone, so there’s a bit of a wait before your team can answer. If you were answering support calls, what would you want your frustrated customer listening to in the moments before you pick up?