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With on-hold, it’s not just about upselling other services, although that is important. You can use the time a customer is on hold to educate them more about your business and about your industry.
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You don't have to be a large national business to make an impression with your callers. On hold messages are ideal for SME businesses to sound just as professional.
Since 1999, the Killerspots Agency has been known for its award-winning creative production styles, on-time deliveries, and customer experiences. We’re a contagiously creative, full-service digital marketing, production, and media agency. Our culture is a strategy at its core.
-When callers are presented with On Hold Messaging vs. silence or a radio commercial they will stay on hold longer, they are more likely to exhibit interest in the product advertised, they are more likely to retain information, and they are less agitated.
Website: https://www.amazon.com/Professional-Message-Player-Business-Greeting/dp/B00BQ020E2
Curation by context is the game of late. We choose music by our mood, by our activity, and by our audience. Spotify lets you browse by mood and events, showcasing playlists that cross multiple genres because music can’t be sorted into individual boxes.
"Hilarious!" - Jennifer Weaver / American Advertising Federation 5th District ADDY Awards Judge
The NEC DSX has a built in Message On Hold mailbox that allows the System Administrator to record a message that will play to callers while they wait on Hold. For example, you can record a message summarizing available services or hours of operation. This message will play to callers as soon as you put them on Hold, and continually repeat as long as they remain on Hold.
Browder comes from a family of activists. His father Bill Browder got the Magnitsky Act passed, which lets the U.S. government freeze the foreign assets and visas of human rights abusers. It’s named after Bill’s Russian lawyer who was murdered in Moscow after uncovering a $230 million government corruption scheme linked to President Putin’s underlings.
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Website: https://www.spectrio.com/on-hold-messaging/this-is-what-an-on-hold-messaging-system-can-do-for-your-business/#:~:text=A hold messaging system provides a better calling,you are out of the store or office.
This means OnSIP customers can now insert custom music, advertisements, company announcements, self-recorded messages, or any other pertinent audio media, into their on-hold music. Additionally, these custom messages can be scheduled to play at specific times on specific days!
On-hold messaging is also great time to encourage consumers to spend. For example, you can offer customers who spend more than $99 free shipping, customers who order 3 items a 4th item free, etc. Think “upsell” with your ads on hold – you’ve got the customer on the line patiently waiting to (hopefully) spend money.
What’s the average length of the musical interludes in a Message on Hold program?
When your callers are on-hold, it’s a perfect opportunity for you to promote your business, company, products or services. It’s also an opportunity for you to provide generic tips and content that will catch the interest of your callers. This strategy is called being abundant and being abundant in the business climate today can yield your business more dividends by directly increasing the loyalty and satisfaction of your business clients.
Generic music can help keep them on the line, but why waste money playing pointless music, that requires a license to play, when you can be promoting what your company does?