So while this loss of quality is fine for regular conversations where it's just people speaking, if you're planning on piping music down the telephone line, you need to remember that the audio quality will, at best, be around 24 times worse than what you'd hear on a CD.
Technology gives us the ability to market our businesses in many ways. One way that has been around for decades is the “on-hold” recording for your phone system. It’s one of the most underappreciated methods for showcasing your company and making sure callers have a good experience.
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In his role building Cisco’s first version of IP phones, he was aware of Cisco’s need for a piece of music to use as the default hold music for the new system. Cut to several years later, and their high school composition has become the hold music for the world’s most popular phone systems with over 65 million IP phones sold.
It is likely that if you have been placed on hold, one minute can seem like a lifetime. Many of us get frustrated, hang up and don’t call back. This is why on-hold marketing can be a great tool to keep callers engaged and on the phone.
In short, no. Music played to callers on hold must be licensed for this type of use. By playing unlicensed music, legal action can be taken against your business. The music in Holdcom’s vast library is fully licensed for Message on Hold usage.
The difference between writing a script and writing for print is that scripts must be written for the ear and written for effective delivery by voice talent. It must be written in a conversational tone. When you create a script that’s listenable, your callers will better understand your business.
This may sound odd, but the audio track needs a bit of grit or background music, or it should clearly sound like an automated recording, so the caller knows that it’s a recording.
Related: How to select, license, and format on hold music for your business phone
First impressions count! A telephone call may be the first experience your customer has with your business, so make a great impression with a professional and personalised on-hold marketing package.
The following list is my own personal “Top 10” list of songs which will not shorten your hold time, but may add a little levity to it:
If your phone system(s) or VOiP solution has a built-in MOH player, we can format and deliver your audio file to provide optimum performance. If you are using Cisco, Avaya, NEC, Samsung, or virtually any available system, we’ll determine and deliver exactly what you require.
After finding the right person to read your script, it’s time to start writing it out! As a business person, you’re probably used to writing articles and reports about revenue and strategy. Yet, writing comedy is the exact opposite of these writing styles.
Our producers will mix your recorded message with your choice of music and provide the final audio file ready for upload to your phone system. All music is PRS Licence-exempt so there are no hidden costs. Get in touch with any questions you may have... Fresh Air Links Coronavirus Covid-19 Animations>Podcast Services for Ad Agencies>Podcast Services for PR>Podcast Production>Radio Commercial Production>Branded Content Ideas>Internal Comms Blog>Legal Stuff> Contact Details +44 (0)1752 229 246>+44 (0)20 7100 7986>[email protected]>ISDN Voiceover Studio Plymouth>Vacancies>Chamber Profile>
When used in your On Hold Marketing, humor can improve how customers perceive your company and their wait on hold. It also lowers your callers’ defenses, leaving them more receptive to your marketing messages.
To serve you better, we will be moving to a new, larger office & showroom on March 1st. Our new address will be 32C Spruce Street in Oakland, New Jersey. And our new phone number will be 2 zero 1- 3 3 7- 6 2 2 2. We look forward to providing you with the same great service from our new facility.
Note that the music will always play from the beginning each time the unit is turned on. This isn't a problem when using the device for music on hold, it's intended purpose. But for my use, I bought a bunch of 1 GB USB drives, and recorded different "cheesy elevator music" on each, which we will be able to change out for variety.
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