When was the last time you were placed on-hold and felt like this guy because you had to listen to: -A message recorded (probably by an employee) and added to, over and over again at various levels?
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You are considering putting a property on the market and you give an estate agent a call.
You have your callers’ complete attention at what is virtually point of sale. Many of your waiting callers have their pens poised, their order books open, they want to know how you can help them, SO LET’S TELL THEM.
It's a panoptic experience, being on hold while listening to someone singing about being on hold. Depending how long it takes for someone else to join the call, you could be listening for awhile. The music builds as time goes on, culminating in a spoken verse that begins: "Well, let me tell you all a story / about a man who was on hold all day..." This unusually self-aware song is the default music for a conference call service called UberConference, where "I'm On Hold" plays on a loop for anyone who calls in early, on almost every call that doesn't start exactly when it's scheduled to (or doesn't ever start at all). It's selected by nine out of ten call organizers, and plays over a million times per month, says Craig Walker, CEO of Dialpad, owner of UberConference.
So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
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However, if there is no other option but to place your customers on hold (perhaps during a busy season), you need to make the experience as pleasant as possible.
Congratulations! You have taken the first step towards marketing your business and services through messages on hold. Messages played while clients are on hold can promote your business, products, services, news, your website, specials, promotions and more.
This may sound odd, but the audio track needs a bit of grit or background music, or it should clearly sound like an automated recording, so the caller knows that it’s a recording.
Visit our production page to find examples of music, voiceovers and scripts. You can order your own bespoke messages, ask us to create it for you or contact us for a collaborative effort!
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It doesn't matter how great your customer experience in store or with an employee is, if you neglect the on hold experience, you're neglecting the customer. Not sold? Check out Number 5, below:
For the best results, we recommend a studio recording of your representative’s voice. If needed, we can also arrange remote voice recording via telephone or smartphone app. Most often, a “special message from the CEO/President” will be a component of an on hold program, with the remaining messages recorded by one of our professional voice talents. This maintains a “spokesperson” approach and creates a distinction between standard content and the CEO’s announcement.
The team at Messages On Hold have been nothing but an absolute pleasure to deal with. Having dealt with several different departments to date, each interaction has been professional, friendly, prompt, informative and helpful. They've also displayed patience and understanding when there was some initial frustration with our beginning set up. We've had a fantastic experience and if you're looking for someone to look after your audio productions I can highly recommend their services.
Harness the power of a captive audience. Benefit from up to an 18% increase in requests for products/services mentioned on your custom business on hold greetings. Reach out to the team at Killerspots and we’ll get you hooked up with the best hold messages and on hold music for business owners.