Our awesome Cloudstream player allows you to update your message on-hold productions via the cloud. Connect to a standard wired internet connection, Wi-Fi or update without a network connection using a USB flash drive. Our revolutionary player also allows you to stream business background music from a second zone. One player does it all!
Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.

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Solo guitar and piano music can also be decent choices provided you avoid songs with extremes of high and low volumes and pitch. Most phone systems come with default tracks that, coincidentally, fall squarely into these categories. If you’d like something a bit different then you can find plenty royalty-free tunes available to purchase online (they’re not all that terrible), but remember you'll need to pay for a PRS license if you want to make use of tracks by a recording artist.