Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
5) Should you opt to write your own on-hold script to make it sound more personal, don’t forget to read it aloud yourself to see your long your message breaks. An experienced and reputable provider should include the creative copy-writing as part of the package.
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As an essential component of your marketing and customer service efforts, Message on Hold will reinforce your organization’s message in other mediums. Its effectiveness can be judged by satisfied callers, ready to do business. Often, our clients report that their Message on Hold programs informs their callers about products, services, or promotions that the callers were previously unaware of.
Each of your telephone lines must be configured to use the built-in message on hold mailbox in program 3103. Press Intercom 700 Dial 300 (301 in version 3 systems) Press 72 Press 1 to record a message on hold Lift the handset and record your message Press # when finished
Of the 10,000 callers who heard hold music during their minute wait, only 13 percent dropped off, and more than half guessed their wait time was less than a minute. To take it a step further, the study's last group heard a mix of music and messages while on hold for one minute. Two percent hung up. Another 81 percent thought their wait time was less than a minute.
“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
To write a comedy script well, you need to be open with yourself and your audience. Write about your flaws as a company, and present them in a humorous light. The easiest way to start is to write about forcing people to stay on hold and joke about it.
Hey there trendsetter! You could be the first review for Custom On-Hold Messages.
Let’s drop some jargon: Caller retention. Customer satisfaction. Reducing churn. If you care about any of these, hold music should matter to you. Music affects mood. It can even have an effect on purchasing and decision-making behavior. Skip the sponsored Instagram posts of avocado toast; hold music is a bonafide influencer!
The team at Messages On Hold have been nothing but an absolute pleasure to deal with. Having dealt with several different departments to date, each interaction has been professional, friendly, prompt, informative and helpful. They've also displayed patience and understanding when there was some initial frustration with our beginning set up. We've had a fantastic experience and if you're looking for someone to look after your audio productions I can highly recommend their services.
What’s the average length of the musical interludes in a Message on Hold program?
Spectacular Hollywood-style studio sets you just won’t see elsewhere. Glossy marble floors, huge triple plasma screen monitors, scrolling tickers and our spectacular network news and talk show formats. Each of our studio sets can be completely customized for your video.
We provide a range of could-based VoIP phones, from reputable brands that suit every task and budget. Get a Quick Quote Do you need an audio message creating quickly?
Had an urgent recording request and Sophie at Messages on Hold was onto it for me straight away. On this occasion, she was able to make my ridiculous next day timeline request and I'm very happy with the results of the 7 recordings! Great customer service the whole way through. Highly recommend. 7 months ago
The team at Messages On Hold have been nothing but an absolute pleasure to deal with. Having dealt with several different departments to date, each interaction has been professional, friendly, prompt, informative and helpful. They've also displayed patience and understanding when there was some initial frustration with our beginning set up. We've had a fantastic experience and if you're looking for someone to look after your audio productions I can highly recommend their services.
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