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Adding a professional Message On Hold program to your phone system is an easy way to improve the image of your business. It helps you make a great first impression and helps your customers get valuable sales and service information. Here are 6 ways a professional on hold message can help improve your image: .

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We provide bespoke on hold messages, more and more business is conducted over the phone all the time so it’s important you’re presented in the most professional and courteous manner possible. You should never consider putting a caller on hold as a bad move. This is your opportunity to continue informing your caller of important and interesting information about your business. 94% of marketing budgets are spent on attaining calls 88% of callers prefer on hold messages to any other option 70% of callers hang up after 30 seconds of silence 34% of callers who hang up due to silence will not call back 25% of callers stay longer due to on hold messaging 20% of businesses sales increased with on hold messages
A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.

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Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
So that the customer will call you, right? If so, why are you missing the opportunity to let them know why you are the right choice?

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Even if your wait time is short, don’t discount the power of hold music. OnSIP’s average wait time averaged 18 seconds last month, which is just long enough for the caller to notice that the instrumental music is pleasant, with enough character to prevent boredom, before our team picks up. When that’s the last thought in your caller’s head before speaking with your business, it’s likely to be a more pleasant conversation than it might have been otherwise.

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    Maven engages Jonny Jingles for every production as his audio engineering and composing is exceptional. I cannot recommend him highly enough.

    We offer business phone numbers across all area codes in the U.S. and Canada. Tap and the number is yours. Learn about local business phone numbers and toll-free business phone numbers. You can also port your current business number.
    Considering the relatively low cost of getting on-hold marketing messages recorded and hosted, it’s surprising, so many businesses fail to consider this a priority. Investing in such a business function only adds another layer of professionalism to your service line.

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    VoIP, or Voice Over IP, is becoming a very popular alternative to traditional phone lines. This type of service operates over the internet, allowing businesses to make calls without paying for a regular phone service. If you use VoIP, that is no reason to forego on hold messaging. In fact, many services are now VoIP compatible. This makes your low-cost phone option that much better, because you can still enjoy the same useful marketing service.
    Diabetes kills more Americans each year than breast cancer and AIDS combined. As the number one diabetes advocate in America, the American Diabetes Association needed an easier way to update their 5 main call centers across the United States. Our Internet-connected On-Hold system allows easy management and update of the important American Diabetes Association messages. Katie McCall provides the voice of reassurance. http://prosoundusa.com/wp-content/blogs.dir/27/files/07-01-09-AmeriGas-Charlottesville1.mp3

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    Welcome to Business 1300 where our mission is to make your business even more outstanding. Please hold the line and one of our representatives will be with you shortly.

    My company is based in Stockport. The team at Birmingham Telecommunications remotely accessed my disabled telephone system. Shaun and Lee efficiently and quickly fixed the problem, enabling us to function again.Their efforts deserve high praise. I would not hesitate to recommend this company.
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-When callers are presented with On Hold Messaging vs. silence or a radio commercial they will stay on hold longer, they are more likely to exhibit interest in the product advertised, they are more likely to retain information, and they are less agitated.

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When your customers are on hold, they’re essentially a captive audience. They’re already waiting to speak with you, so why not take advantage of that downtime and create a sales pitch that sells more of your goods and services while they wait?

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