In 1962, inventor and entrepreneur Alfred Levy found a loose wire touching a metal girder at his factory. It amplified the broadcast signal from the radio station next door and transmitted the audio through the loose wire to calls on hold. Four years later he patented his work, and music on hold was born.
The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years. In its simplest form, all you need is an audio file. Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of.
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Knowing which headset will work with which telephone system can be a minefield but these people are always keen to advise.
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This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
It is vital that you put your most important messages first, it’s all about interest and impact. It is a ‘Fact’ that 90% of callers put on hold without dialog or music will hang up within the first 40 seconds and 34% of those callers will be lost forever. Callers stay on hold up to three times longer with on hold messages.
Had dealings with Gordon today, brilliant service thank you very much. Great team at Birmingham Telecom. Always helpful.
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You have your callers’ complete attention at what is virtually point of sale. Many of your waiting callers have their pens poised, their order books open, they want to know how you can help them, SO LET’S TELL THEM.
On hold music & message on hold recording services available to businesses across Australia. Our on hold message recording uses the latest high quality recording equipment and editing techniques. We optimise our digital music on hold for phone transmission to ensure that callers receive a quality performance – our aim is to produce on hold messages and on hold music that keeps your waiting callers happy and holds their attention.
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No matter which kind of company you call — big or small — their on-hold music usually sounds like it has been recorded in a tin can. You would think that with modern technology being able to clone sheep and fly humans around faster than the speed of sound, that a creating a business phone system with clear and crisp on-hold music would be easy. But as it turns out, it isn’t so straightforward.
On-hold messaging is the first impression many of your customers get. Simply put, it's one of the least expensive, most powerful marketing investments you can make!
© 2013 Holdcom All Rights Reserved. | 955 Lincoln Avenue, Glen Rock, NJ 07452   | Phone 800.666.6465 | [email protected] | Disclaimer 3 on hold audio messages that actua... by Abida Saeed 37 views Every call should go on-hold while being transferred. Studio 52 is a pioneer in production of Telephone Hold Messages that helps our clients to inform, educate, advertise and entertain their callers with latest information, production knowledge, exciting offers or to put simple seasons greetings on the phone and transform this dead time into great opportunity! Studio 52 has produced Telephone Hold Messages for more than 2000 clients around the region and numbers are still growing! 3 on hold audio messages that actually work for business communication Follow these critical safety at workplace A picture is worth a thousand words Ensuring occupational safety through employee awareness and safety Ensuring occupational safety through employee awareness and safety training Thinking of safety training videos 4 things to consider for your corporate video Shut Up and Listen!: Hard Business Truths that Will Help You Succeed Tilman Fertitta Your Turn: Careers, Kids, and Comebacks--A Working Mother's Guide Jennifer Gefsky No Filter: The Inside Story of Instagram Sarah Frier Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries Safi Bahcall Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life Ken Rusk 3 on hold audio messages that actually work for business communication Ensuring occupational safety through employee awareness and safety Ensuring occupational safety through employee awareness and safety training
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The standard format we provide audio files is .wav (mono 44.1kHz 16-bit). However, we can provide other format specifications if required e.g. alaw, ulaw, mp3. The audio files are delivered to you via download.