So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
On-hold music is considered standard in business phone systems today because people actually perceived wait times as shorter when they hear it. On-hold music traditionally worked by having specialized equipment attached to the phone, and the jack might plug into the radio, then tapes, then CDs, then MP3 players. PRI boards are built with jacks to play on-hold music.
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Avoid using ‘please’ more than once, it gets wordy and redundant. The goal is to keep the content as concise as possible, moving callers quickly and seamlessly through the options.
More than 100 professional voice over artists available to record your messages including bilingual options.
A typical Message on Hold program is 4 minutes long. Because a voice over talent typically reads between 100 and 112 words per minute, the script for a four-minute program can be up to 400 words, allowing for four to six paragraphs or messages, interspersed by brief intervals of music. Longer audio storage and program lengths are available if necessary.
Whether you’re using a sophisticated business phone system, or just standard 2 to 4 line telephones, we feature industry leading message on hold equipment and music on hold adapters. From digital mp3 on-hold players, to internet delivery on hold media players for a totally hands-free solution, we make it easy to add our on hold messaging
We’ve implemented on-hold messages for many companies and have learned a few tips along the way.
-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.
Power is on, the USB will play on computer, tried to use a different USB with the machine still woulnt work. This device replaced my 5-CD changer to provide background music for a business phone system. This is a lot less expensive than another CD changer, a lot smaller, and it allows us to hear the song being played (with its small internal speaker.) the volume control allows us to set the volume that caller will hear. Our CD player simply could not do that. Top reviews from other countries
So modern technology, even with the most advanced VoIP business phone systems, has not improved the plight of the on hold song. If you are interested in learning more, check out Tom Scott's explanation at the Milton Keynes Museum, in their Connected Earth gallery.
Recording services can provide a dramatic improvement to your company image by offering your callers on hold messages that convey important facts about your business, including operating hours and featured products. Using on hold messages gives businesses in right throughout Australia a valuable opportunity to communicate with clients and has the added benefit of reducing dropped call rates.
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Picking the appropriate hold music is crucial. After all, there’s a reason elevator music is a running joke. We know that waiting is annoying and that music influences mood. Don’t just queue up some Mozart and call it a day; do strategize your musical picks.
"We have actually had a few callers ask to be placed back on hold just to hear the entire production." - Jake Skeens / Suncoast Communications
“These big companies [and governments] are getting away with a lot,” Browder tells me. He hit a breaking point when frustrated with the process of appealing parking tickets. He built DoNotPay to cut through hassles designed to separate us from our money. In April it raised a $3.5 million seed round led by Felicis to develop an Android version after picking up early funding from Andreessen Horowitz. Surprisingly, the startup has never been sued.