Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
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We began as a message on-hold company with one employee: our founder, Katie, over 25 years ago. Over the years, we’ve grown to become the industry standard. Since our inception, we’ve helped thousands of veterinary practices develop engaging on-hold programs that inform their clients, drive more appointments, and grow their practice.
83% of callers who are put into a queue without custom on-hold features will hang up after just 15 seconds. 36% of these people will never call back again. With Custom hold messaging you can reduce hang-up rates for your business and engage callers while they wait.
When your customers call they’ll hear the right message, right at point of sale. Every time you press the hold button you’re opening up a world of opportunities for both your business and your customers. “More than 70% of business calls are placed on hold.” – AT&T “Callers stay on the line up to 25% longer when provided with On Hold Messaging versus dead air or background music and up to 17% longer than radio.” – Infomax “88% of callers preferred On Hold Messages to other options.” – MaxiMarketing
We offer the best in professional voice overs, high quality music, scripting, and audio branding. Canadian owned and operated, Impact Communications can enhance your marketing strategy.
Our custom video production services include website videos, corporate business videos, product demos, TV commercial spots, and infomercials. Our creative production team can help you rapidly expand your business, attract more customers, and sell more with branded promotional videos. Website Videos
For a small expense it is easy to keep up to date with your on hold message programme If you are on a tight budget but want to take advantage of promoting your business while clients are on hold then Budget On Hold Message is for you!
Prompt, efficient turn around time, and always delivered when they said they would. Very accommodating of the changes we wanted, and great customer service. Thanks Sian!
Don’t allow their holding time to be a waste of time for them or for you as a business.
The impact from these announcements has been great. I have had people ask “where are Rogers chocolates?” because they heard about it on the in-store announcements. P.604.529.1181 ))) F.604.529.1154 ))) Tollfree1.877.345.4653 Dynamic Productions Inc. ))) #5-62 Fawcett Road ))) Coquitlam ))) British Columbia ))) Canada ))) V3K 6V5 [email protected]
Our 249-bed facility is located on the North Well University Hospital campus in Manhasset, Long Island. This close proximity to the hospital allows residents to receive state-of-the-art emergency care when needed.
Over 16% of callers make purchasing decisions based on the messages they hear while on-hold, even if the messages aren’t about your company.
We have recorded audio productions in various languages such as French, German, Italian, Spanish, Swedish, Russian, Chinese, Polish and many more!
But, if you stay on brand, people will feel safe and understood. They’ll feel confident that they know what the company is all about, and that will make them easier to work with.
"As a long-time client of BusinessVoice, we love the laughs they have provided to our customers over the years through their creative On Hold [Marketing] scripts." - Rebecca Conrad / Binkelman Corporation (Hear a sample)
Website: https://www.goonhold.com/music-on-hold-frequently-asked-questions-faq/cell-phone-music-on-hold/