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Technology gives us the ability to market our businesses in many ways. One way that has been around for decades is the “on-hold” recording for your phone system. It’s one of the most underappreciated methods for showcasing your company and making sure callers have a good experience.
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Why wouldn’t you give the same attention to the tool that keeps your callers on the line? "As a species, if you like, we feel like music helps us. That's the only way you can explain it persisting for so long." –Professor Adrian North,Head of the School of Psychology and Speech Pathology at Curtin University, Huffpost.com How to Choose On Hold Music for Your Business
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Website: https://www.goonhold.com/music-on-hold-frequently-asked-questions-faq/cell-phone-music-on-hold/
Welcome to Business 1300 where our mission is to make your business even more outstanding. To better assist us in transferring the call to the appropriate person please select from one of the following options: Press one for Sales, two for Customer Service, and three for Reception. Promote your website and social media accounts. Sell additional products or services to already interested prospects. Answer FAQs Keep callers entertained while waiting. Supply important customer service information.
We strongly recommend that you write short, independent messages, with a musical interludes. The volume of the music should be turned down during narrative messages.
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This means OnSIP customers can now insert custom music, advertisements, company announcements, self-recorded messages, or any other pertinent audio media, into their on-hold music. Additionally, these custom messages can be scheduled to play at specific times on specific days!
In his role building Cisco’s first version of IP phones, he was aware of Cisco’s need for a piece of music to use as the default hold music for the new system. Cut to several years later, and their high school composition has become the hold music for the world’s most popular phone systems with over 65 million IP phones sold.
Finally, take into account the reduction in quality that goes hand in hand with hold music. The audio quality is—at best—24 times worse than that from a CD. Yes, we just said CD. The public telephone network wasn’t built with HD music in mind. Thankfully for OnSIP customers, we provide HD radio for VoIP music on hold. That said, your company might have top of the line audio quality, but if clients call in from an old landline or cell, they might hear some distortion.
The term “ring” has long been an anachronism, as there haven’t been actual bells on phones for decades. The first ringback tones were created in Finland in 1998, when the Finnish mobile operator Radiolinja began offering the service of hearing customized monophonic ringtones and ringback tones that were sent over the air. Ringback tones, for whatever reason, never really caught on in America the way they did internationally.
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It's a panoptic experience, being on hold while listening to someone singing about being on hold. Depending how long it takes for someone else to join the call, you could be listening for awhile. The music builds as time goes on, culminating in a spoken verse that begins: "Well, let me tell you all a story / about a man who was on hold all day..." This unusually self-aware song is the default music for a conference call service called UberConference, where "I'm On Hold" plays on a loop for anyone who calls in early, on almost every call that doesn't start exactly when it's scheduled to (or doesn't ever start at all). It's selected by nine out of ten call organizers, and plays over a million times per month, says Craig Walker, CEO of Dialpad, owner of UberConference.
"It's been this ridiculously great viral feature," said Walker. "The feedback I get from people is like, they'll sometimes even show up late to make the other guy listen to the hold music."
Website: https://sporkmarketing.com/4600/parts-marketing-idea-ads-on-hold-phone-system/
Need a new telephone on-hold message to reflect changes? How about an updated IVR/PBX Professionally recorded message/greeting for your telephone system?