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-After an average of 1 minute and 55 seconds of hold time most callers hang up annoyed – 34% of those callers who hang up will not call back.
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You’ve heard the basic format for on hold messages before: “Thank you for holding. A representative will be with you shortly…” But there’s far more to an on hold message than the same robotic voice over and over.
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We invite you to listen to our Voice, Music and Program demos listed in the playlist below. Music demos are listed first, Program demos are listed next, and our Voice demos are listed towards the bottom. Please click on a demo to hear a short sample.
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Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of. Things like: How long can the recording be? What type of audio file does it need to be? Is there a maximum file size?
Your file will be delivered to you with 15 seconds of background music (or blank airtime if you do not choose background music) after the voice message. This will give you 15 seconds of music (or blank airtime) between each message when run in a loop.
"I selected Binkelman's [On Hold Marketing] because of the unexpected comedy, quirkiness and edge! You actually want to wait on hold and hear what is said next. The script's humor is dry and sharp. The [music] and voices are catchy. I think it's very funny and creative. It paints Binkelman's personality as being comedic, but humble. I also like to see creative pushing boundaries and not too afraid to be a little on edge." - Shaun Culbertson / American Advertising Federation Judge
The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.
Whether it’s when being transferred through to someone else, or simply waiting for the correct person to become available, being on hold presents a marketing window of opportunity to sell additional products and services, enhance your branding efforts, offer a more professional image or provide helpful information.
Sample 3 — "Thanks for holding. Did you know that JK Mortgage has special programs designed to help people who don't qualify for a standard loan? We can customize a loan specifically to meet your needs. Ask one of our certified agents for information. Someone will be with you shortly."
Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.
Great experience, quick turn around time and quick revisions/adjustments made. Thoroughly enjoyed working with Fausto from On Hold Audio by Advanced Productions. Highly recommend and will use again.
It doesn't matter how great your customer experience in store or with an employee is, if you neglect the on hold experience, you're neglecting the customer. Not sold? Check out Number 5, below:
Onhold Studio were brilliant with our requirements. They were really quick and efficient—quotation was done in less than one hour while the media files were sent to us in less than 48 hours! The end product was absolutely great, very impressed. We will use them again. They were a pleasure to do business with. [email protected] request a quick quote Home Company About Careers What We Offer Radio Ad Production Jingle Production Voice Overs On Hold Messages Video Production Green Screen Room Rental Sound Recording Studio Rental Web Production SEO Social Media Management Blog Authors Contact Home Company About Careers What We Offer Radio Ad Production Jingle Production Voice Overs On Hold Messages Video Production Green Screen Room Rental Sound Recording Studio Rental Web Production SEO Social Media Management Blog Authors Contact
- Supported audio formats include: .WAV, .MP3 and .OGG; file size should not exceed 16 MB.