This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
The word “Ringback” is perhaps unfairly associated with a niche market of cell phone users. A ringback tone is a signaling tone that the caller hears while the phone is ringing. In America, the tradition has been to have a two second tone with a four second pause, mirroring the two second ring and four second pauses on the other end.

Telephone Magic provides a complete message on hold service. From the hardware to message production and updates, we have produced custom on-hold messages for hundreds of clients over our 24 year history. With the latest developments in message on hold hardware, we can service any location worldwide via USB technology. We simply email you your message production in MP3 format, which you drag and drop to a USB key for instant playback once connected to our state-of-the-art hardware system. Custom script writing of messages tailored to your exact business needs. Selection of appropriate mood, theme and background music*. *Music is Royalty Paid - use is limited to 30, 60, 90 days, etc. (matching your update frequency period). Production of all messages with outstanding, professional talent. Mixing and quality-control of all presentations. Periodic review and up-dating of messages at affordable rates. Consultation with your telephone company representatives. Servicing of equipment. Telephone Magic On Hold Messages PDF
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