One of the most valuable benefits of a Message On Hold program is its ability to help your customer service representatives. As a starting point for your Message On Hold, consider adding frequently asked questions to your on hold script. Ask your customer service reps what questions they hear again, and again, and again, they put those answers on hold. This way, you might answer questions before even talking to a customer.
It is likely that if you have been placed on hold, one minute can seem like a lifetime. Many of us get frustrated, hang up and don’t call back. This is why on-hold marketing can be a great tool to keep callers engaged and on the phone.

2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.
It's the only song Alex Cornell has ever written. Cornell was one of the co-founders of UberConference, and in addition to being a designer, is a singer and guitar player who had always found songwriting frustrating. "Then I just came to it one day," he says. "I just wanted to write a pleasant melody designed to be heard over the phone." With encouragement from Walker, Cornell started messing around with the lyrics. He wrote and recorded it in one night, in 2012, as a voice note on his phone — and thus, this self-aware hold song was born, and lives on, seven years later.