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On-hold messages let your customers know you haven't forgotten about them, and they are also a great advertising tool. While your customers are on hold you can tell them why your company is the best, or tell them about new product offerings. You pay only once for production, then the air time is free!

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These hold advertisements can help you sound more professional, and make more progress on every phone call. Give your callers the right information and you can start more of the conversations that you want to have with them. Here’s a sample of an actual on dental hold message playing on a Yealink System
For example, if you have the same people calling multiple times a week and being put on hold for long periods of time, it might be useful to update your messaging more frequently so they are getting value out of the time they are spending on hold. The more specific and targeted your voice messages are, the more impactful and successful they’ll be as a marketing tool. .

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Knowing which headset will work with which telephone system can be a minefield but these people are always keen to advise.
"We have actually had a few callers ask to be placed back on hold just to hear the entire production." - Jake Skeens / Suncoast Communications

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First impressions count! A telephone call may be the first experience your customer has with your business, so make a great impression with a professional and personalised on-hold marketing package.
Regrettably for my purpose, the software requires that you add a "message on hold", which makes perfect sense for this devices intended purpose, if not for my own use. But I worked around the problem by recording a second of silence and then adjusted the software the effectively play only my cheesy elevator music.

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You are considering putting a property on the market and you give an estate agent a call.

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Wondering how to install / connect an On Hold Message Player to your business telephone system? This video shows you all of the connections, step by step, a

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    Avoid beeps and radio silence. Once a customer has been placed on hold on radio silence, the customer tends to hang up in less than 40 seconds because that customer thinks, "I've been forgotten".

    4. Waiting Message. What callers hear when they enter the waiting queue. Sample Scripts: “All of our agents are currently busy. Please hold and we will answer your call as soon as possible.”
    Phone call analytics are certainly not something that came with the original 1960s technology. However, it has become one of the most useful aspects of on hold messages today. Now, you can track and view how calls went through an online portal connected to your messaging service. This will allow you to see when callers hung up on toll free numbers, who chose to purchase something due to the messages and more. If you want a new way to keep track of your business calls, the analytics services that come with on hold messages could be a big help.

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    Curation by context is the game of late. We choose music by our mood, by our activity, and by our audience. Spotify lets you browse by mood and events, showcasing playlists that cross multiple genres because music can’t be sorted into individual boxes.

    Note that the music will always play from the beginning each time the unit is turned on. This isn't a problem when using the device for music on hold, it's intended purpose. But for my use, I bought a bunch of 1 GB USB drives, and recorded different "cheesy elevator music" on each, which we will be able to change out for variety.
    On hold messages can be recorded for many purposes, such as promoting your business, answering FAQs or announcing important customer service information. It's important to be clear in the message you are trying to get across. Confusion leads to disengagement and reflects badly on the brand. Determining your callers' wait times is necessary to determine the required length of the on-hold message. Making the recording too short can lead to the message being played too many times. This can be repetitive and lose the caller's attention while they hold.

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    The intro greeting should be a reassurance that the caller has reached the correct organization along with general information about the company, and information that you want the caller to have on hand. Good information to provide at this point might include organizational slogans, years in business and general product information.

    Hold music is one of those subjects that unites people from all walks of life. No matter where you’re from or what your background is, the prospect of five minutes listening to poorly chosen music while your telephone gradually makes a painful imprint on the side of your head fills everyone with a justifiable sense of dread.
    The more frequently your callers hear that (or any prompt), the less they believe you.

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    The most common codecs are G729 (compressed) and G711 (non-compressed). They are designed to compress human speech, and often cause a loss of audio fidelity — which is worse in some languages than others. On hold music that has been specifically designed for that purpose, to be used with VoIP systems and codecs, can sound great. But it is not easy to come by.

    Accessibility links Skip to main content Keyboard shortcuts for audio player Open Navigation Menu NPR Shop Close Navigation Menu News Expand/collapse submenu for News National World Politics Business Health Science Climate Race Arts & Life Expand/collapse submenu for Arts & Life Books Movies Television Pop Culture Food Art & Design Performing Arts Life Kit Music Expand/collapse submenu for Music #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions Shows & Podcasts Expand/collapse submenu for Shows & Podcasts #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions About NPR Diversity Organization Support Careers Connect Press Ethics The Many Requirements Of Hold Music, A Genre For No One Hold music is camouflaged sound — it needs to obviously exist, while also barely doing so. Small wonder, then, that its biggest "hit" does none of that. Facebook Twitter Flipboard Email Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images hide caption
    There are a number of things you can include in your on hold message that will inform your callers, keep them on hold for longer, build your business image and reflect your business brand: New products and Services Promotions and Seasonal Offers Information and Services your caller may not know about Industry Tips and News Achievements, recommendations and industry accreditations Important information – business location and opening times, website and email addresses Date-specific events Get 'on the air' - click here to get in touch

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Updated 2021 Version MUSIC ON HOLD PLAYER - Music and messages On Hold for all multi-line PBX / Key phone systems, more compact, not bulky, not heavy - easy to install with Dual Output RCA and 1/8" jack (3.5mm) connectors.

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When your customers call they’ll hear the right message, right at point of sale. Every time you press the hold button you’re opening up a world of opportunities for both your business and your customers. “More than 70% of business calls are placed on hold.” – AT&T “Callers stay on the line up to 25% longer when provided with On Hold Messaging versus dead air or background music and up to 17% longer than radio.” – Infomax “88% of callers preferred On Hold Messages to other options.” – MaxiMarketing

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1. TO IMPROVE HOW LONG CALLERS ARE WILLING TO STAY ON HOLD. Statistics from a CNN survey cited by Chron.com state that “70 percent of callers who are placed on hold with just silence hang up within 60 seconds; of them, 35 percent won’t call back.”

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