"It's been this ridiculously great viral feature," said Walker. "The feedback I get from people is like, they'll sometimes even show up late to make the other guy listen to the hold music."
When you begin to consider what callers on hold should hear while they wait, be sure to focus on your callers and their needs. Think about: Why are they calling? What would keep them interested and even inspired? Remember, on hold messages shouldn’t be a hard sell, but rather a soft sell or conversation with people who have reached out to you, and are in an excellent position to make buying decisions based on what they hear while on hold.

I haven't used this device for an extended period, but since there are no mechanical parts, I expect that it will last. We have been using a professional on hold service for many years at about $60/month. The box that the professional company gave us sounded great when customers would call from a Lan Line. But, when calling from cell phone the voice messages were lower volume and the music would sound horrible. Music keeps cutting in and out and sounds very staticky. So we decided to save some $ and cancel our subscription and buy this unit. We are using the default music and voice messages that came preloaded instead of doing our own music and messages.
Our extensive library of royalty-free music features different styles and genres throughout the decades.