Not quite the desired effect, I think you’ll agree. It might be funny if you and I didn’t have to endure it time and time again.
On-hold messaging is a simple way to inform current and prospective patients about your practice.
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On hold messages and ads are growing in popularity, but there are still plenty of businesses in Australia that don’t realise that their phone is a marketing tool. Think about it – having professional and marketing-driven on hold messages is like having a really great salesperson on the phone with your customers every time they call.
When your customers call they’ll hear the right message, right at point of sale. Every time you press the hold button you’re opening up a world of opportunities for both your business and your customers. “More than 70% of business calls are placed on hold.” – AT&T “Callers stay on the line up to 25% longer when provided with On Hold Messaging versus dead air or background music and up to 17% longer than radio.” – Infomax “88% of callers preferred On Hold Messages to other options.” – MaxiMarketing
Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!
Or at least allow for us to integrate a message on hold digital announcer into the weave system. Tehmina commented · June 12, 2020 4:39 PM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…
Now that you understand the value of having an on hold messaging strategy, it’s time to for our: Step-By-Step Guide to Custom On Hold Messages.
"I wish I had more time to forward to you all the great feedback we get." - Chris Hamann / Lakeland Auto & Marine (Hear a sample)
We get to know you and your business so we can create the most effective marketing program to get the results you want.
Wondering how to install / connect an On Hold Message Player to your business telephone system? This video shows you all of the connections, step by step, a
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When Big Surf Waterpark wanted to enhance their Caller Experience, while making sure it stayed true to their brand, they asked Prosound to create the bridge between the real world, and the phone world. We were able to give voice to their shark mascot, Gil the Shark, in this fun and engaging On-Hold message. This particular message uses a variety of voices to keep the message fresh and interesting. Brian Holsopple stars as the voice of Gil the Shark!
Brian & the team have been looking after our telephone systems for a few years now. Always an excellent service. Very knowledgable and at hand, should any problems arise.
-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.
In short, no. Music played to callers on hold must be licensed for this type of use. By playing unlicensed music, legal action can be taken against your business. The music in Holdcom’s vast library is fully licensed for Message on Hold usage.
Very professional business. The quality of the work they delivered is very good and the turn around time is very quick as well. Would recommend them.
This may sound odd, but the audio track needs a bit of grit or background music, or it should clearly sound like an automated recording, so the caller knows that it’s a recording.