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On hold messages and ads are growing in popularity, but there are still plenty of businesses in Australia that don’t realise that their phone is a marketing tool. Think about it – having professional and marketing-driven on hold messages is like having a really great salesperson on the phone with your customers every time they call.

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The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.
Callers stay on hold up to three times longer with on hold messages. Every second counts so use your time wisely. Your on hold messages are an asset to your company and can help your business grow. _____ Here are a selection of On Hold Message scripts. Script 1. Thank you for calling (Your Company): For Sales – Press 1 For Customer Support .

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Accessibility links Skip to main content Keyboard shortcuts for audio player Open Navigation Menu NPR Shop Close Navigation Menu News Expand/collapse submenu for News National World Politics Business Health Science Climate Race Arts & Life Expand/collapse submenu for Arts & Life Books Movies Television Pop Culture Food Art & Design Performing Arts Life Kit Music Expand/collapse submenu for Music #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions Shows & Podcasts Expand/collapse submenu for Shows & Podcasts #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions About NPR Diversity Organization Support Careers Connect Press Ethics The Many Requirements Of Hold Music, A Genre For No One Hold music is camouflaged sound — it needs to obviously exist, while also barely doing so. Small wonder, then, that its biggest "hit" does none of that. Facebook Twitter Flipboard Email Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images hide caption
On-hold messages allow a company to market to the caller while keeping her on the line. A phone company can use on-hold messaging to tell customers about a new service or feature; when the caller reaches a live person, she has an immediate opportunity to ask about a feature mentioned in the message. On-hold messaging also allows a business to

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One that makes time not seem like a constraint, one that has a mix on hold music and voice messaging sprinkled across.
Our affordable pricing allows you to request several programs a month or year to compliment your outside promotions and marketing efforts or to promote seasonal items or services.

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Voquent’s innovative online service quickly connects customers with experienced voice actors speaking with any accent or language.

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When your customers call they’ll hear the right message, right at point of sale. Every time you press the hold button you’re opening up a world of opportunities for both your business and your customers. “More than 70% of business calls are placed on hold.” – AT&T “Callers stay on the line up to 25% longer when provided with On Hold Messaging versus dead air or background music and up to 17% longer than radio.” – Infomax “88% of callers preferred On Hold Messages to other options.” – MaxiMarketing

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    Yes. You can preplan message changes to begin any time in the future. There is no limitation.

    On-Hold Plus products are the industry standard for telephone music and message on-hold applications. On-Hold Plus offers a complete line of of digital music-on-hold and business music systems which allow any business, regardless of its size, to present a professional image.
    "Nice delivery of the humor! [It] would keep an on-hold caller waiting to hear what comes next." - Ricky Roo / On Hold Messaging Association's MARCE Awards Judge

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    AyerPlay is a major supplier for Nationwide Insurance, VCA Animal Hospitals, Coldwell Banker Real Estate, Vision Source optometric offices and more.

    A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.
    We generally recommend that clients invest in a system capable of delivering a custom messaging on hold feature. Callers and clients appreciate the improved service levels and the additional free advertising can help turn your phone system into another revenue stream for your business.

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    When your customers call they’ll hear the right message, right at point of sale. Every time you press the hold button you’re opening up a world of opportunities for both your business and your customers. “More than 70% of business calls are placed on hold.” – AT&T “Callers stay on the line up to 25% longer when provided with On Hold Messaging versus dead air or background music and up to 17% longer than radio.” – Infomax “88% of callers preferred On Hold Messages to other options.” – MaxiMarketing

    The way we approach musical genres today is much more fluid, from both the musician and the listener’s perspectives. Thanks to the age of MP3 players and streaming services, we can group music by other metrics than language and style or what’s popular in our specific region.
    As a family owned and operated company for over 30 years, our standards are as high as yours and you’ll always be served quickly and efficiently by friendly, knowledgeable in-house staff. Our goal is to help you market and advertise your ideas to your targeted audience at an affordable price (less than $2 per day). The 2021 Virtual AD Supplier Conference-Canada Plumbing & Heating strengthens strategic partnerships Women In Leadership: How Van Meter Inc. is Recognizing the Value in All Voices Memphis-Based Radians Donates Nine Hefty Pallets of PPE to Help with Hurricane Ida Relief When someone falls short of your expectations, is the issue in your head? The answer is in that someone’s heart. 2021 AD eCommerce Summit spotlights increasingly digital-savvy independent distributor community Ideal Supply sees record-breaking sales after deploying digital customer support platform If you’re passionate about building your business, then you’ve found the right partner. Join AD Distributor BenefitsFinancialNetworkingBest-in-class SuppliersSales & Marketing ProgramseCommerceHR ServicesProcurement ServicesAdvocacy & AccessWarehousingSupplier BenefitsAccelerated GrowthTop-Tier DistributorsSales & Marketing ProgramsBrand AdvocacyeCommerceHR ServicesProcurement ServicesWarehousingIndustriesBearings & Power TransmissionDecorative BrandsElectricalGypsum SupplyHVACIndustrial & SafetyPlumbingPVFSafety NetworkInternationalCanadaMexicoResourcesMember LocatorAD Education CenterAwardsAssociationsBrand CenterVideo GalleryAboutHistoryValuesLeadershipGovernanceAD NewsCareersContact

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    If you like to upgrade or change the music that comes with the Grace Music On-Hold Player use the included Grace Music Master Recording Software for Windows PC's and create your own personal music mix. The Grace Music Master software even allows you to record your own personal messages and effortlessly fade in/out the messages into your mix. Once completed and saved on your computer, drag and drop the desired recordings to the USB drive then insert the drive into the Grace Music On-Hold player and the music automatically starts playing.

    The most common codecs are G729 (compressed) and G711 (non-compressed). They are designed to compress human speech, and often cause a loss of audio fidelity — which is worse in some languages than others. On hold music that has been specifically designed for that purpose, to be used with VoIP systems and codecs, can sound great. But it is not easy to come by.
    In order to get started with custom on hold messages, you will need to determine your phones MOH (Messages On Hold) capability. If you’re using a traditional pbx business phone system, you’ll need an on hold media unit to play the audio. If you’re using an ipbx or hosted voip set-up then all you need to do is upload the audio file as no media device is required. And, if your a small/home office business using a traditional off-the-shelf 2-4 line telephone then you’ll need the media device and an on hold module adaptor in order to make your standard analog phones on hold message compatible.

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Suddenly, your optimism regarding the call takes a nose dive as your Customer Service Representative says flatly, “I’ll have to put you on hold while I look into this for you.” Or, worse yet, “Let me transfer you to the right department. You’ve reached the [insert the name of a department that has nothing to do with your needs] department.”

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Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!

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