The primary feature of on hold messages is that they provide a way to keep customers informed about your business. Instead of silence or elevator music, businesses can use their hold time to provide hours of operation and other useful information to their callers. Additionally, the wait time may be used to promote new products for demand generation. This can be a great tool in up-selling and cross-selling items to consumers while they wait.
I was wondering if its possible to have music play for the people that I will have on hold? Windows XP Pro Posted on Apr 13, 2009 7:25 PM Reply I have this question too (728) I have this question too Me too (728) Me too All replies Drop Down menu first Page 1 of 1 Page 1/1 last User profile for user: r.cloud r.cloud User level: Level 3 (815 points) Apr 13, 2009 7:29 PM in response to PsychedelicWonders In response to PsychedelicWonders
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Use your customer’s captive time on-hold wisely to share background, insight and information about your business. Answer typical questions they might ask, prepare them to be served expeditiously or build loyalty through goodwill promotions or offers.
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The primary feature of on hold messages is that they provide a way to keep customers informed about your business. Instead of silence or elevator music, businesses can use their hold time to provide hours of operation and other useful information to their callers. Additionally, the wait time may be used to promote new products for demand generation. This can be a great tool in up-selling and cross-selling items to consumers while they wait.
In order to get started with custom on hold messages, you will need to determine your phones MOH (Messages On Hold) capability. If you’re using a traditional pbx business phone system, you’ll need an on hold media unit to play the audio. If you’re using an ipbx or hosted voip set-up then all you need to do is upload the audio file as no media device is required. And, if your a small/home office business using a traditional off-the-shelf 2-4 line telephone then you’ll need the media device and an on hold module adaptor in order to make your standard analog phones on hold message compatible.
To help you get started, we'll explain the effect that phone hold music has on customers, lay out the key criteria for selecting the best hold music, and even provide a free track that was selected by voters as the perfect hold song. Why hold music is worth investing in.
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2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.
Music Serves the Message. The whole purpose of playing music for someone on hold was originally to give a few moments between messages for the caller to absorb the message they just heard, for maximum recall later. Music serves the message, while also helping to pass the time. Not just any music will do, however; certain types of music calm a
83% of callers who are put into a queue without custom on-hold features will hang up after just 15 seconds. 36% of these people will never call back again. With Custom hold messaging you can reduce hang-up rates for your business and engage callers while they wait.
Record messages directly on your computer with a microphone Voice synthesizer function for text to speech generation if needed Works with most PBX systems with a music on-hold feature Works directly with VoIP phones like Express Talk VoIP softphone. Includes generic packages and free on hold music Custom Audio Production for Telecommunications, Multimedia, and Internet Applications
A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.
Phone Download – The content is sent through your phone lines and loaded onto the equipment.
What’s the average length of the musical interludes in a Message on Hold program?
We don’t want that happening to our callers. Adding a little background music or making sure the audio file sounds like a recording will help prevent this.