Congratulations! You have taken the first step towards marketing your business and services through messages on hold. Messages played while clients are on hold can promote your business, products, services, news, your website, specials, promotions and more.
-41% of American consumers have initiated a purchase over the phone in the last year.
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weave can set up the hold music to use a customer supplied .wav file of 10mb or smaller. Anonymous commented · April 20, 2017 2:21 PM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…
This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
Website: https://onairrecordings.com/blog/entry/can-i-have-messages-on-hold-without-an-expensive-new-phone-system
Even if you’re business is not getting a high volume of inbound calls, if you transfer ANY calls or ever put customers on hold, even for just 10-15 seconds. Always use that time to give the customer another reason to think positively about your business.
Don’t know what the messages should say? You could engage a marketing or branding firm to help with this.
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For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
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800 637 724An On Hold Production is the combination of multiple messages, mixed together, to make up your On Hold audio. Productions are usually made up of 6-14 messages that come to roughly 4 minutes in total. We recommend productions focus on a couple of topics at a time and are changed regularly to keep the phone audio fresh, your callers updated and
Record and play the message while the caller is waiting to be connected. An excellent way to professionally introduce your business to the callers and set it apart from the competitors.
With measurable results and complete customer service, we have EVERYTHING under one roof. Even other ad agencies use us. We partner with our clients to develop continuously evolving marketing approaches. Our strategies dynamically adapt to their business for maximum R.O.I. Try us, you’ll see why we’ve been non-stop since The Backstreet Boys sang “I Want It That Way”!
We can record your audio production in a number of different styles from funny characters
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We offer affordable On Hold messaging pricing and all inclusive marketing on hold services that engage and motivate callers to take action, drive sales, reduce caller hang-ups and enhance the customer experience. We even offer a risk free on hold message sample demo trial. Learn how our custom music on hold & messaging works. Video Production Services
So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?