If you get stage fright at the thought of making a sales call and leaving a voicemail, preparation can go a long way. Knowing what you’re going to say before you dial – and even running through the script a couple of times – can make you feel more in control. If you want to know exactly how you’ll sound and where improvements have to be made, leave yourself the voicemail and listen to it back. You can also use a breathing exercise to help yourself relax and keep your voice steady.
It also ensures that, in the age of voicemail transcripts, your number stands out at the end of your message. And because most phones link to numbers automatically, all your prospect has to do is press the number provided at the end of the transcript to easily call you back.

After a prospect finishes listening to your email, they should be very clear on what the next step of the sales process is. Whether you ended the voicemail asking a question they are prompted to answer, left your contact information instructing them to call you back, or told them to look out for a follow-up email, the message recipient should know exactly what’s coming next, and how to behave accordingly if they are interested in the deal.
I’d bet good money that most voicemails never get played. Instead, they just sit there serving as extra “missed call” notifications, letting you know to call or text back whoever bothered to leave you the message in the first place.