That’s why it’s critical that each customer interaction with your business is consistent, positive, and represents the values and personality of your company. This includes your storefront, website, social media presence, emails, and every interaction you have with your customers, both online and in-person.
Imagine listening to a voicemail from a salesperson who is just so excited about the message that their tone is now unnaturally high-pitched and energetic. Today, people aren’t fooled by that, and in trying to make the message more meaningful, this approach actually makes it less meaningful.

There's one really easy way to improve your investing returns -- lengthen your holding period for the stocks of great businesses. Warren Buffett has long maintained that his "favorite holding period is forever." Of course, even Buffett sells some of his stocks occasionally.
A separate after-hours attendant menu can inform callers that your office is closed, state your business’ operating hours, and provide options that callers can immediately act upon. For example, you can direct them to your website for FAQs. If your business provides an account login page, remind your customers that they can login at any time to get general account information. In this situation, be proactive.