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Arguably the most intimidating factor when leaving a voice mail is the fact that once you leave the message, "in one take," there is no taking it back. That is why, especially in the business world, an overwhelming amount of people revert to email rather than leaving a voice mail message. Especially in a technologically advanced world, email or text messages are now used as a primary form of communication. Although there is a good argument behind opting for the written word over the spoken one, an email can lack the human touch, the emotion and enthusiasm in a voice, that can often times generate a better response. In fact, there is no impact that compares to delivering a clear, concise, professional message through your own unique human voice.

Its imperative that you, your company, or both are doing something on a regular basis that labels you as a value-added industry resource to your targeted audience. This way you have a clear advantage over all the other sales calls he/she is receiving.
Before we tackle appropriate voicemail etiquette for outbound messages, let’s first discuss proper etiquette for setting up your own voicemail system. As a professional, make sure you are regularly updating your voicemail greeting with information most relevant to those calling you.