Wondering why this is? We can thank the serial position effect. This psychological phenomenon says when you show people a list, they'll remember the first and last items the best. That means when you're trying to grab a prospect's attention, you want to be one of the first or last things they hear.
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To end the voicemail, state (or restate) your main question, then say your phone number. You can also say you’ll follow-up with an email. Now, this isn’t the same as saying, “If I don’t hear from you, you’ll hear from me!” Instead, it’s giving them another way to contact you, one they may be more comfortable with. They should still feel a responsibility to respond to your question, but now they have two options for how to get back in touch. (Then send that email, of course.)
Your research should include finding other people in the prospect’s organization. Selecting the right people, such as the prospect’s manager or department head, facilitates the ability to build rapport and adds a sense of urgency when you mention them in the voicemail.
No one enjoys listening to long, drawn-out voice messages. When considering what to say, identify one main point and discard the rest.
Instead, lead with, "Next time we talk, I want to share two goals on our new product roadmap that speak directly to several pain points you've raised. I'll tell you more in our next meeting. How about next Tuesday?"
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There’s a potential of up to 3 quick touches right off the bat to help you get on your prospects radar:
If you get stage fright at the thought of making a sales call and leaving a voicemail, preparation can go a long way. Knowing what you’re going to say before you dial – and even running through the script a couple of times – can make you feel more in control. If you want to know exactly how you’ll sound and where improvements have to be made, leave yourself the voicemail and listen to it back. You can also use a breathing exercise to help yourself relax and keep your voice steady.
Set the number of rings you'd like callers to hear before they hear your voicemail greeting.
I’m out walking my donkey but as soon as I get my ass back in I’ll call you back. Leave me a message.
Its imperative that you, your company, or both are doing something on a regular basis that labels you as a value-added industry resource to your targeted audience. This way you have a clear advantage over all the other sales calls he/she is receiving.
Unfortunately, once a voicemail message has been deleted there is no way to retrieve it. At the end of the below mentioned expiry periods, voicemail messages will be purged from the network and will no longer be accessible.
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Dan Grim, CEO/Founder of Good Stuff Tonics and Melior Botanicals, keeps his script even simpler:
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