Work RelationshipsHow to Leave a Sales Voicemail That Actually Results in a Callback
I can’t come to the phone right now because I’m down in the basement printing up a fresh new batch of 20 dollar bills. If you need any money, or if you just want to check out my handi- work, please leave your name, number, and how much cash you need after the tone. If you’re from the Department of the Treasury, please ignore this message.
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As I said, I use a “3 strikes, you’re out” rule. You may find that 4, 5, 10 or 20 works best for you, but for me, it’s 3.
“Hi _________, this is _______ ________ again with (your company). For some reason we haven’t been able to connect since I sent you (your demo, proposal, etc.), and believe me, I’ve been sales long enough to know what that probably means. I’m assuming you’ve either found another solution or this has been put on the back burner for now. Either way, that’s fine.
The role of the Sales Development Representative (SDR) has become more relevant today than any other time in the past. Organizations are investing in this resource as they recognize that SDRs can handle the “front end” of the sales cycle, freeing time for Account Executives or field Reps to focus on advancing the opportunities forward. This division of labor is effective.
Most people try to rush and explain everything they do in 15 seconds. This DOESN’T WORK! Not only is this overwhelming, but it’s akin to showing all your cards in a game of poker. Effective voicemails provide a warm introduction, leave enough room for curiosity, and provide a reason your lead should call you back. What is the right voicemail to leave personal representatives/prospective sellers?
5. Trekkies Have a Fun Outgoing Message to Use. If you’re a #Trekkie or a #Trekker, this is the best of our funny voicemail greetings. Let Spock deliver your outgoing message to all of your callers.
Finally, the length of your sales voicemails is important. Research suggests that messages under 30 seconds long perform best. This should give you enough time to convey important information without wasting any of your prospect's valuable time.
With a voicemail, though, you (should) know exactly who you’re calling – their name, their company’s name, how many employees they have, etc. Your message can be hyper-customized to that one person you’re calling. When you make that message just for them, they’ll feel more of a responsibility to return your call.
Your voicemail inbox has a limit of 100 messages with a 10 minute maximum per message.
For example, instead of saying, “Hi, I was wondering if you’re looking for different web hosting,” you could personalize it by saying, “Hi [name]. I wanted to pick your brain about the web host [company name] is currently using. What are the challenges or successes you’ve had with it?”
I had to call Elijah this week to get some information. I tried his technique on him, cutting off my message in midword. I said, “I’m going to quote you in my column this week and I need…” He called me back in under 3 minutes laughing hysterically. This technique could revolutionize message leaving. I’ve been using it all week and it works. Be careful about how far you go on the humor with someone you don’t know.
Before you pick up the phone, consider why the person you are calling should listen to you. Put yourself in their shoes and imagine their pain points.
That’s amazing Bonnie! Thanks so much for the tip. I’ll be sure to update the post to reflect the service you found, so all of our other readers can take advantage of it. Happy Holidays!! Laura
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