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There’s a potential of up to 3 quick touches right off the bat to help you get on your prospects radar:
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14. “Thanks for giving us a call! We promise it’s never a bad time for [company name], but you’ve reached us after-hours. Please leave us your name, number and the best time to reach you and we’ll give you a call when we are open.” Let’s face it, you’re not always open. Yet that doesn’t mean you don’t want to help your caller. Let them know you’ll call them right back when you’re open again.
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Instead, lead with, "Next time we talk, I want to share two goals on our new product roadmap that speak directly to several pain points you've raised. I'll tell you more in our next meeting. How about next Tuesday?"
If you can, try to mention a tangible benefit the prospect can gain by working with you. Whether you quickly state understanding of a challenge they are facing (that you learned of during the research phase) or can share a brief statistic related to an area of interest for them.
Perhaps the biggest mistake in a sales voicemail is pitching too aggressively. If you sound like a smarmy used car salesperson, your prospects are going to delete your voicemails faster than you can say "lowest price guaranteed!"
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Standard greeting with phone number: "At the tone, please record your message to [phone number]."
Thanks for calling Dial-A-Shrink. I can’t come to the phone right now, so after the tone, please leave your name and number, then talk briefly about your childhood and tell me what comes to mind when you hear the following words: orange… mother… unicorn… penis. I’ll get back to you with my diagnosis as soon as possible.
You also don't want to confuse them with too much technical jargon and complex vocab. Keep things on the lighter side and approach your voicemails conversationally.
Intrado has sales and/or operations in the United States, Canada, Europe, the Middle East, Asia Pacific, Latin America and South America. Intrado is controlled by affiliates of certain funds managed by Apollo Global Management, LLC. For more information, please call 1-800-841-9000.
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15. "This is Bond. James Bond. Okay, it's really [your last name]. [Your first name] [your last name]. I'll get back to you as soon as I'm done helping M16 save the world — which will probably be tomorrow at the latest. Have a good day."
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So what's the point? Should salespeople even bother with voicemails? Absolutely, and here's why.