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Conducting extra research on your prospects before you call them is always a good idea. This script from Mike Brooks is a great example of how you can use this additional information in your sales voicemails.
That’s not to say strip all emotion and personality out of your voicemail, but be yourself! Presumably, you are leaving a voicemail with someone because you want to continue a conversation with them either by phone or in person. What will they think if the “personality” of the voicemail doesn’t match the one in more fluid forms of correspondence? Knowing how to leave a voicemail that is equal parts succinct, professional and courteous can be hard for those not accustomed to doing so.
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"The way I see voicemail is that the main purpose of it is to direct the prospect to your email. You only really have five or 10 seconds within that voicemail to capture their attention, so I have a specific script that I use which makes sure that they know who I am and where I'm calling from so that they can go back to their inbox and then search it up...I'll say, "Hi Scott, this is Florin calling from Loopio. I sent you an email yesterday regarding improving your RFP response process. But I have not heard back from you. Can you give it a quick glance and reply back? Again it's Florin calling from Loopio.'"
Sorry I wasn’t able to take your call, but please leave your name and a detailed message and I’ll get back to you.
“Hello ____. This is _____ again, calling from ______. I ran across some information on a client who made dozens of offers on houses before someone finally accepted one of them. We learned a lot from the experienced and I successfully used the findings to help other homebuyers make bids that were accepted early in the house hunting process. I thought I would share it with you in hopes of saving you time and making it easier for you to purchase the home of your dreams. I’ll email you the information. Give me a call if you would like to review it together. Thank you.”
Note: There is never a reason to give your sales pitch on voice mail. No one is there to say yes. Your objective is to make contact. Your objective is to provide enough information to create positive response.
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Another FSBO voicemail script might include talking about your connection to the neighborhood:
What should I say on my voicemail? Your voicemail should state the purpose of your call, and should include a value statement as well as your contact information.
Use These Funny Messages To Customise Your Mobile Phone Voicemail. Or Use Them On Your Answer Machine At Home. >>How To Change Your Voicemail Message<< Save one of these FREE mp3 files to your computer, play it through your computer speakers and record it through your mobile to your customisable voicemail service.
Voicemail #1: "Hi Jerry, I recently attended one of TrustPilot's webinars. I didn't receive any follow-up emails, which made me wonder if you have a marketing strategy in place for nurturing webinar leads. Folks who attend a live event are 30% more likely to convert, according to my team's research. What strategy, if any, do you have in place today?"
“Hello ___. This is ______ from _________. I’m calling because you requested information through [vendor] about [address of house]. I’m available right now to answer questions. I found a couple of other homes near the one you’re interested in, and they are similarly priced. Do you want to talk tonight? You can call or text me at ___________. I look forward to speaking with you and answering any questions. Again my number is ___________. Thank you!"
As you practice and score your sales voicemails, you’ll start to determine some best practices. Here are a few of mine: