There’s a potential of up to 3 quick touches right off the bat to help you get on your prospects radar:
A good voicemail should be more about the prospect than the salesperson. Especially when cold calling, you want to provide as much value as possible to incentivize your prospect to return your call.
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The above greeting is a professional voicemail script used by many growing and established businesses. It delivers the message quickly and efficiently, without wasting the caller’s time.
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If you leave a message, here is a collection of techniques that have gotten calls returned: First name and number only (in a very businesslike manner). It seems that calls are returned in inverse proportion to the amount of information left. Be funny Clean wit will get response. Be indirect “I was going to mail you important information, and I wanted to confirm your address.” Offer fun “I had two extra tickets to the Knights game and I thought you might be interested. (here’s the sure shot) Please call me if you can’t go so I’m able to give the tickets to someone else.” If it was positive first meeting, remind the prospect where you met. Dangle the carrot. Leave just enough information to entice. Ask a provocative or thought provoking question.
Here are a few more ways to light a fire under the contact so they call or email you back:
Pro Tip: Smile while you’re recording your greeting and your voice will sound pleasant.
Hello, this is Zachary Koch from Sprocket EdTech, I'm calling because you recently signed up for a free consultation on our website. I'd love to talk about how we can streamline your institution's curriculum planning. My number is 408-555-8317, and I'll follow up with an email tomorrow. Have a great day. Goodbye!
Remember, you are not trying to cram your entire conversation into the voicemail, but rather, get the person to call you back to have that conversation. Your voicemail should answer the following questions: Who are you? / Where are you from? Why are you calling? How can they get in touch with you?
It’s better to say “I apologize” instead of “I’m sorry,” as the former is more effective in conveying your regrets without needing long explanations.
Explain the purpose of your message directly following the statement of your name and telephone number. This includes any actions you would like the receiver to take.
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Think through what you are going to say before you place the call. When men hear the beep, they often freeze up and forget what they wanted to say. If you want to be the go-to guy at work, then you have to exhibit competence on all levels. Don’t spoil your confident image by hemming and hawing and filling your messages with “uhhhhs,” and “ummmms.” If it’s a really important call, consider writing out what you want to say beforehand. If the person picks up, great, you now have some notes to remember what you wanted to talk about. If they don’t answer, you can leave a clear and concise message.
I touched on this earlier, but it's worth repeating. Keep your voicemails short and sweet. Very few — if any — of your prospects are interested in spending multiple minutes listening to you make small talk or rattle off your offering's features and benefits.