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1.) A study by AT&T found that five out of every six phone calls go straight to voicemail. Since you’re always more likely than not to get someone’s voicemail, before calling, script out what you want to say. Maybe even practice it out loud once before you dial.
It might be a straightforward approach, but it's not effective in the slightest. As soon as the prospect realizes this voicemail is a sales pitch from a salesperson, it's getting deleted. And if you lead with your name and company, the prospect's finger hits the delete key almost immediately.
The key to leaving voicemail messages that get returned is keeping in mind who you are calling in the first place. Whether you are making sales calls, speaking with current borrowers, or trying to gain mortgage clients, you must adapt to your audience.
Your second voicemail should include information that was missing from your first. For instance, a rep using this technique might leave the following two messages:
Check out the following samples: One voicemail was recorded while the individual was smiling, the other was recorded when the speaker held a neutral facial expression. Can you hear the difference? Version 1: I am smiling during this recording. Can you tell?Version 2: I have a neutral expression during this recording. Makes a pretty big difference right?6. Keep it short
Keep the conversation going, and give prospects an easy way to return your call by shooting them a quick email once you hang up the phone. Salespeople are used to being on the phone all day -- but not all prospects are.
“Hello, this is _________ from _______. I’m calling because [reason]. I’d love to talk to you about _________. My number is _________. I’ll also follow up with an email tomorrow. I look forward to hearing what you think. Have a great day. Goodbye!"
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Hedge your bets by giving them two ways to respond. A simple, "I'll also follow up with an email," before you hang up, is short, concise, and shows thoroughness on your part.
So with that being said, a simple message such as this may be just what you’re looking for:
The best voicemail messages are friendly, concise, and get straight to the point. So, what is a good voicemail script? In this post, we’ll discuss why you need a script, give you five voicemail templates, and show you how to record a professional greeting.
“Leave a partial message that includes your name and phone number and pretend to get cut off in midsentence as you’re getting to the important part of the message.” Your name came up in an important conversation today with Hugh… They were talking about you and said… I have a deal that could deliver you a hundred thou… I’m interested in your… I have your… I found your… I have information about your… Your competition said… I’m calling about your inheritance… Are you the (persons full name) who… We wanted to be sure you got your share of… I’m calling about the money you left at…
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Here’s the thing: no matter how perfectly-crafted your sales voicemail is, plenty of people are still going to ignore it or stop listening midway through. That’s actually okay, though. We already know that other types of messaging, like emails, get a higher response rate. But where voice messages win is in quality – when you do get a response, that means the person has a very high level of interest.
If you’re ready to go the professional direction, congratulations! Here are some websites you can use to hire a service to record your greeting.