This sales voicemail practice consists of three phases: before, during, and after.
Do you have any other tips for voicemails? Yes, make each voicemail unique, there is no need to mention previous attempts.
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A compelling sales voicemail won't be particularly effective if your prospect has no idea how they should respond. You can't just rattle off what they stand to gain from leveraging your product or service and then hang up. Always offer some next steps or insight on what they should expect next — like another phone call or a follow-up email.
For a downloadable Quick Reference Guide to the voicemail phone menu, click here.
I’m calling because [reason for calling]. I’d love to talk to you about [benefit you can offer if they call back].
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If you'd like to learn more, my number is 123-456-7890. I'll also follow up with an email containing the case study. I look forward to hearing what you think. Have a great day."
If you have a call forwarding set up, it is likely to cause conflicts with voicemail. To turn off Call Forwarding or make sure it is not enabled:
Hello, this is Jenny, I’m sorry, at this moment I can’t take your call but please leave a message and I’ll be sure to call you back as soon as I can. Thank you and have a great day.
In an email, you may end by telling the contact what you want them to do next. In a voicemail, though, ending with something like, “Call me back,” or, “If I don’t hear from you, I’ll call next week,” can discourage the person from responding.
If you don’t have access to your online account, you can dial in to your voicemail by pressing and holding the ‘1’ key on your phone’s keypad. After your phone connects to the voicemail system, you can access your password settings by pressing ‘*’, followed by the 5 key.
20-30 seconds is the sweet spot. A voicemail in this timeframe sparks curiosity without demanding too much time.
Sometimes a little humor is the perfect tactic to break through a prospect's defenses and get them to call you back. This script adapted from Michael Freer will make your leads chuckle and be much more inclined to respond.
Generally, these greetings should be brief for an individual. State your name and a query for the caller's information. You can also include a backup number for people to reach you if you like. For an organization, it's a good idea to announce your standard office hours. Dial *98 on your OnSIP-registered phone. Enter your voicemail box number. Enter the PIN/password for your voicemail box. Press 0 for voicemail box options. Press 1 for unavailable greeting.
Make the last thing you say be your phone number. This ensures it's clearly visible on voicemail dictation, and makes it easy for prospects to call back. Avoid phrases like "Call me back when you get this," which can sound pushy. And, finally, tell them you'll follow up with an email. This gives the prospect two ways to return your call, which certainly can't hurt.
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Businesses should have two main types of greetings to create an excellent call experience. The first one is what we call a “welcome greeting” – this greeting welcomes callers to your business. Typically, a welcome greeting will present a menu of call options like hours, location, or customer service. For more details on how to create a welcome greeting for your general business number, read this article.