Before you make any calls, start with setting a goal. Will you be working on your tone? Your passion? The length of the message?
No matter what, speak positively about yourself and the services you provide. The first mortgage call is just as important as ever. To remain relevant, mortgage originators must provide value. So, that first voicemail is your golden opportunity to do so!
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OK, so I followed all the instructions that came with the machine. I pressed all the necessary buttons. So… now what? I… am… so… confused. Could you please… beep.
24. "Thank you for calling [company]. We're closed for [holiday] from [date] until [date]. Please leave your message and we'll get back to you as soon as possible. Have a happy holiday season!"
Here’s the thing: no matter how perfectly-crafted your sales voicemail is, plenty of people are still going to ignore it or stop listening midway through. That’s actually okay, though. We already know that other types of messaging, like emails, get a higher response rate. But where voice messages win is in quality – when you do get a response, that means the person has a very high level of interest.
Your voicemail box can hold a total of 30 messages. New messages are kept for 14 to 30 days, depending on the type of voicemail. If you don’t save them during that time, they are automatically deleted. Saved messages are kept for 30 days, and if you don’t delete them during that time, they are automatically deleted.
Passwords: The system default password is 2468. When you first use Audix, you will have to use the password of 2468. After you enter the default password, the system will ask you to enter a five (5) digit password. At that time, enter the password you wish to use.
Any other thoughts? Write your voicemail for optimal message, and socialize the voice mail with your manager or your peers. Take the time to read it, time it and record it until you feel comfortable with your tone of voice, inflexion and energy. Write three or four voicemails with different scenarios and value statements; remember that you are trying to create an impression and recognition of your name and your solution.
I've stressed it throughout this article, and I'll stress it again — your sales voicemails have to be concise and airtight. That requires being locked in on exactly what you're trying to get across. You can't go off on a series of tangents that may or may not apply to your prospect's situation. Keep your messaging as focused as possible.
On another phone: Dial your own mobile number, press * or # (depending on your carrier) to bypass your greeting, then enter your voicemail password.
Don’t give up when you don’t receive a call from lead you’ve reached out to. You will need to make at least a handful of calls, plus emails and texts, over the next couple of weeks to maximize your chances of speaking to the lead. You may find that leads don’t want to speak directly to you but will communicate through text or email. No matter the avenue of conversation, consider it a win when they start conversing with you through any form of communication. Be persistent. If you don’t hear from them after weeks of effort, nurture them through a drip email campaign. All of the effort you put forth to reach out to the lead may not result in an immediate response but, they may call you in six months and that is a win.
As you practice and score your sales voicemails, you’ll start to determine some best practices. Here are a few of mine:
Your research should include finding other people in the prospect’s organization. Selecting the right people, such as the prospect’s manager or department head, facilitates the ability to build rapport and adds a sense of urgency when you mention them in the voicemail.
If I get a message like that – I would be wondering: Who is me? I still like it when people leave their name, I don’t have to be guessing who is calling.
Address: A number or name specified for an outgoing message (equivalent to an address on a letter).
Thank you for calling [LinkedPhone – Where Freedom Rings!]. You’ve reached us outside of business hours. Please select from one of the following options: [for business hours press 1; to leave a message press 2; if this is an emergency, press 0 to be directed to our 24-hour customer success team.] We are grateful for your call and we look forward to speaking with you soon!
The length of your voicemail plays a big role in its efficacy. Try to keep the length of your voicemail between 15- 30 seconds. Anything more and you will be rambling, anything less, and you’re probably not checking one of the three boxes above as effectively as you need to.