Wondering why this is? We can thank the serial position effect. This psychological phenomenon says when you show people a list, they'll remember the first and last items the best. That means when you're trying to grab a prospect's attention, you want to be one of the first or last things they hear.
I wish that I’d read this a few years ago. I think that we all have a few voicemails that we wish that we could keep forever, but I lost a few a couple years ago. I think that my current system stores them in a digital messaging system, like you mentioned, so they should be able to be saved. Thanks for the post!
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The New York Times reported in June that the phone service Vonage saw a significant drop in voice mail retrievals over the past year.
When leaving your voicemail and phone number, do not say, "Please call me back at ..." Nothing sounds more like a salesperson making a cold call then saying, "please call me back at...".
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Leaving a scripted voicemail can improve lead response rates anywhere from 3% to 22%. 70% of local searches online result in a phone call; In 2014, 80% of callers sent to voicemail said they do not leave messages because they don’t think they’ll even be heard.
Hello… my name is (your name)’s refrigerator. He/she isn’t home right now to take your call. To leave him/her a message, speak very slowly so I can stick the message with the help of these refrigerator magnets.
10. Introduce Yourself Like a Hollywood Blockbuster. If you want to make a custom, Hollywood’esque gesture in your next outgoing message, may we suggest having a booming voice introduce you.
[Here is some great advice for opening your cold-calls without boxing yourself in as JUST an agent]
Timing is everything. The moment you receive the lead alert is the best time to make the follow-up call. If you call them days later, your chances of getting them on the phone are greatly diminished. By calling them right away, you’ll talk to more leads which will inevitably boosts sales. Role-play your voicemail scripts so you sound like you’re making your 20th call, not your 1st. Ask your friends and colleagues for honest feedback on your voicemail scripts. Continually review what’s working and what isn’t -- there’s always room for improvement. If you have the lead’s email address, follow up with an email, and let them know in the voicemail you’re going to do so. If you don’t have an email, let them know you’ll follow up with a text.
It also ensures that, in the age of voicemail transcripts, your number stands out at the end of your message. And because most phones link to numbers automatically, all your prospect has to do is press the number provided at the end of the transcript to easily call you back.
The length of your voicemail plays a big role in its efficacy. Try to keep the length of your voicemail between 15- 30 seconds. Anything more and you will be rambling, anything less, and you’re probably not checking one of the three boxes above as effectively as you need to.
Like this blog? You may be interested in our blog on integrated telephone system features.
No matter what, speak positively about yourself and the services you provide. The first mortgage call is just as important as ever. To remain relevant, mortgage originators must provide value. So, that first voicemail is your golden opportunity to do so!
Simply speak into your phone or computer while recording a greeting with your business phone service. If you need to create your own audio file, the voice memo app on your phone should do fine.
Dr. Brown’s office is open for patient care Monday through Thursday 8 -5. If you are a patient or record and are experiencing a true dental emergency, please call Dr. Brown directly at 888-888. If you would like to leave a message, please do so after the tone. We will call you back very soon.
Why the difference in response? When you made the request specific to one person in the second circumstance, you placed a burden of responsibility on that person. So it is with sales voicemails: The more specific the question, the more responsibility the person feels to answer you.