A good voicemail should be more about the prospect than the salesperson. Especially when cold calling, you want to provide as much value as possible to incentivize your prospect to return your call.
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So, consider changing your voicemails. Leave behind the typical “give me a call back when you can,” and instead expand on your services and purpose.
When you leave a voicemail do not use your full name because that immediately raises a red flat that you are a salesperson making a cold call. Instead, say your first name only followed by your company name. This will make your customer feel that you are much more familiar with each other than you really are. Saying your last name would defeat the whole purpose of demonstrating familiarity.
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Salespeople are often coached to sound enthusiastic and excited on the phone, thus raising their natural voice pitch to a high, unnatural tone. In my opinion, this tone of voice makes it clear to the listener that not only is this an uncomfortable call, but a generic one.
Background noises can be picked up in voicemail recordings, and even though we may not want them to, they do subversively impact how our messages are received. Noisy backgrounds tend to trigger thoughts of a chaotic atmosphere --implying that you are disorganized or do not consider the content of your message to be important enough to be heard clearly. And if you don’t care about what you’re trying to say, why should the person on the other end of the phone?
Voicemail #1: "Hi Jerry, I recently attended one of TrustPilot's webinars. I didn't receive any follow-up emails, which made me wonder if you have a marketing strategy in place for nurturing webinar leads. Folks who attend a live event are 30% more likely to convert, according to my team's research. What strategy, if any, do you have in place today?"
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If there are specific messages, be concise, and let the person know at the beginning so she can be listening for the information. For example, "I'm calling to let you know two things.
For the safety of our team and our customers during the pandemic, [LinkedPhone] is currently closed until further notice. We are grateful for your ongoing support and patience during this time and we look forward to reconnecting with you as soon as possible. Please visit our website or social media channels for updates. Stay safe and healthy.
On another phone: Dial your own mobile number, press * or # (depending on your carrier) to bypass your greeting, then enter your voicemail password.
A solid sales voicemail can't be too intrusive or read like a list of demands. At no point should you say something like, "You need to call me back," or sound frustrated by the fact that they haven't gotten in touch with you.
Thank you for calling [Company Name]; we are currently closed in observance of [holiday name]. We will return on [Date] at 8 AM Eastern Time. If you would like to reach our Dial by Name Directory, please press 1. To leave a voicemail, please press 2. A representative will contact you upon our return. To repeat this menu, please press the # key. [If no response after a few seconds] Goodbye. Voicemail Greeting
From a voicemail customer perspective, it leaves them possibly listening to silence (or background noises) until the call clearing signal is received and the voicemailbox is closed. Some systems will give you the option to playback/re-record your message, as well as mark it urgent etc. On your Android device, open the Google Voice app . At the top left, tap Menu. Settings. Under Voicemail, turn on the type of forwarding that you want: Get voicemail via message – Tap, and then next to your linked number, tick the box. How do voicemails work?
Through personal experience and research, I’ve been able to identify the most effective voicemail script — along with the keys to implementing it — so you leave voicemails that generate an incredible response every time.