In sales, immediate communication with your prospects and current customers is important. Being available to answer questions or further negotiate a deal allows your clients to feel secure and more apt to purchase from you. But what if you can’t answer the phone when they call? Make sure you have a voicemail system set up so your clients have the opportunity to leave you a message.
There is something about that voicemail beep that sends brains into panic mode, and we will start spewing out words as fast as possible to get the awkwardness of talking to a machine over with. The problem is if you speak too quickly, your listener won’t be able to understand what you’re saying –making the whole point of the voicemail irrelevant.
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Hello. You’ve received Laura Brown in the Accounting Department. I’m not able to take your call right now but please leave a detailed message and I’ll return your call within 24 hours. Thank you.
But it appears I’m not alone. Here’s a portion of one reader’s letter; see whether you relate!
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A perfect sales voicemail should be in the neighborhood of 20 to 30 seconds -- not much longer, and not much shorter. I realize this is a very specific window of time, so let me explain the reasoning.
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Do you have a landline at work? Make sure that all your phones, personal and business, have good clear, professional English voicemail greetings.
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Your message should be specific, and you have to create a sense of urgency so the contact opts to get back in touch with you. Words and phrases to use include: Must; I must hear back by [day]… Need; we need to talk about… Should; we should discuss…
Before any selling can begin, it is your job to engage and connect with the person on the other end of the line. So, push to build that relationship first. After all, the point of a voicemail message is to create a call to action and have it returned.
Voicemails don't have to be a last resort or a dead end. Use these tips for messages that actually move the conversation forward. You'll enjoy richer prospect relationships and fewer opportunities gone cold.
If wading through voicemail messages isn’t your idea of fun, you may want to steer the people to other ways to reach you. For example, many people leave their cellular numbers. Great in emergencies, but watch out, because many times you are out of range or your cell phone is off, so the caller gets ANOTHER voicemail system.
Aaargh, you are thinking, crap I need to say something, ooooh what do I say, think, think… nothing comes to mind, you are not prepared and you hang up.
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