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Written by Jeff Hoffman @mjhoffman
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Explain the purpose of your message directly following the statement of your name and telephone number. This includes any actions you would like the receiver to take.
You only have so much time to make a meaningful impression on your prospect. Stick to talking about the tangible benefits you can offer, and keep your language straightforward and accessible.
Most importantly, have fun with it. If you don't enjoy leaving a voicemail, you might not be in the right job.
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Will prospects even listen to my message, or will it just be deleted as soon as it's received? If my message is heard, what are my chances of getting a response? Shouldn't I just focus on email and forget sales voicemails altogether?
You probably touched on this at the end of your last conversation, but if you haven't heard from your prospect in a while, this can be a useful strategy for getting back on their radar.
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If you really mean it, say you will return the call as soon as possible. For example, "This is Mary Mitchell. Please leave a message and I will call you back as soon as I can." If you want to give another option to reach you, go ahead, but limit it only to one telephone number or email address.
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Pro tip: Only use first names. People of authority call each other by their first name only. Using the contact’s full name or saying Mr./Ms. [last name] can make you seem less confident and important than the person you’re calling.
Use call answering rules to determine what happens when a caller reaches your voice mail. For example, if you have automatic replies turned on, then you could set up your rule to transfer the caller to a different number. If you have multiple rules, you can specify the order in which they are applied.
Weren’t these messages funny and wacky for your machine. Of course, you have to be a bit careful as to what you say and record on your machine. You don’t want to offend anyone or say something that might upset your listeners. So be absolutely sure. And, if you have any more voicemail ideas, do let us know by leaving a comment below. Till then, I’d like to… beep.