Before any selling can begin, it is your job to engage and connect with the person on the other end of the line. So, push to build that relationship first. After all, the point of a voicemail message is to create a call to action and have it returned.
You will probably have to practice it a few times, until your voice is stronger, louder and clearer. That’s your homework now, in case you haven’t got a Voicemail greeting.
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The next example is for a voicemail message left for a prospect or client you are getting back to: “Hi _________, this is ________ _________ getting back with you at (your company). I’m looking forward to speaking with you because we just (give an update here – you have a new special, new product update, added a new client they would know about), and I know that based on (their specific need you uncovered during the last call) this is going to make it even easier for you to (give the benefit you both discussed). I’m excited to share this with you.
But the questions you ask in a voicemail should be so specific that they could never be intended for another listener. For example, if I was selling financial management technology, I might ask the voicemail recipient which financial software they use today, or if all of the company's financial analysts work out of the central office.
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Here’s the thing: no matter how perfectly-crafted your sales voicemail is, plenty of people are still going to ignore it or stop listening midway through. That’s actually okay, though. We already know that other types of messaging, like emails, get a higher response rate. But where voice messages win is in quality – when you do get a response, that means the person has a very high level of interest.
Here are a few more ways to light a fire under the contact so they call or email you back:
Dan Grim, CEO/Founder of Good Stuff Tonics and Melior Botanicals, keeps his script even simpler:
If, on the other hand, your clients work with a number of team members, you might consider hiring a voiceover professional to record your greeting. While a recording with a voice actor is an extra expense, the result often outweighs the cost.
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What you do not want to do is say your phone number so quickly that the person has to listen to your voicemail multiple times to try and figure out your phone number. We have all gotten those annoying voicemail messages where the person said their phone number so quickly that we had to listen to their message several times to figure out their phone number. Don't be that jerk who leaves their phone number so fast that the other person has to listen to your message over and over to try and figure out what your phone number is.
Too many reps are the inside sales equivalent of chatty grandmas—pitching solutions, discussing features, and offering value propositions over a voicemail.
Similar to sharing your 24-hour response time on your own voicemail message, let contacts know if there’s a good time to reach you when requesting they call you back.
Salespeople are often coached to sound enthusiastic and excited on the phone, thus raising their natural voice pitch to a high, unnatural tone. In my opinion, this tone of voice makes it clear to the listener that not only is this an uncomfortable call, but a generic one.
Many companies offer an escape option so that if a caller ends up in a staff member’s voice mailbox, he or she can “escape” out of the mailbox and go back to the attendant menu. Use a customized auto-attendant for this situation. If you would like to leave a voicemail, please press 1 and leave your name, number, and a brief message. If you would like to return to the main menu, please press the # key.
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